The Colony Brands Modeling Masterfile is a database of 10 consumer catalogs (Swiss Colony, Seventh Avenue, Midnight Velvet, Ginny's, Through the Country Door, Monroe & Main, Montgomery Ward, Ashro Lifestyle, Tender Filet, Wisconsin Cheeseman) and provides an attractive universe of catalog and internet buyers.  With an average age of 56 with an average income of $72,000.  Their average purchase is $90+ these shoppers are ready to buy. 

TYPES OF MODELS:

GOOD CUSTOMER MATCH -

MAILER PROVIDES A SAMPE OF THEIR BEST CUSTOMERS TO THE SERVICE BUREAU. THE GOOD CUSTOMER MATCH COMBINES EVERYTHING KNOWN ABOUT EACH INDIVIDUAL ON A MAILER'S CUSTOMER FILE TO CREATE A MODEL THAT IDENTIFIES MORE OF THOSE BEST CUSTOMERS ON THE COLONY BRANDS MASTERFILE. THE MODEL IS BUILT USING THE MAILER'S BEST CUSTOMERS AND UTILIZES THE DATA AVAILABLE ON THE COLONY BRANDS MASTERFILE TO CREATE A CUSTOM REGRESSION MODEL.

REGRESSION MODEL

A FULL REGRESSION MODEL REQUIRES MAILING A QUANTITY OF COLONY BRANDS MASTERFILE NAMES THAT IS SIGNIFICANT ENOUGH TO PRODUCE AT LEAST 1,000 NET PAID RESPONSES. THE DATA ELEMENTS OF THE NAMES SELECTED ARE SAVED AT THE TIME THE ORDER WAS SELECTED. WHEN THE MAILING IS COMPLETE, THE RESPONSES AND NET MAILED NAMES ARE RETURNED TO US TO MATCH AGAINST THE GROSS ORDER FILE. A CUSTOM REGRESSION MODEL IS CREATED USING THE MATCHED RESPONSES AND NON-RESPONSES.

WHEN THE MODEL BUILD IS COMPLETED, A REPORT WITH THE GAINS TABLE, MODEL VARIABLES, AND DATA PROFILE WILL BE ISSUED AND SENT TO THE BROKER/MAILER.

**APPLICABLE SELECTION AND SCORING FEES APPLY**

AN ORDER FOR THE MODEL BUILD MUST BE PLACED WITH IMS BEFORE THE MODELING CAN BEGIN.

ALLOW 6-8 WEEKS FOR A MODEL BUILD.

GENERAL COMMENTS

TELEMARKETING IS NOT ALLOWED

SAMPLE MAIL PIECE IS REQUIRED FOR APPROVAL

***** RENTAL FILE ONLY *****

TERMS:  PAYMENT DUE 30 DAYS AFTER MAIL DATE.  PREPAYMENT REQUIRED FOR FIRST TIME MAILERS.

CANCELLATIONS ARE SUBJECT TO A CANCELLATION FEE PLUS RUNNING CHARGES AND SELECTION AT FULL RATE.  ORDERS CANCELLED 15 DAYS PRIOR TO MAIL DATE/MERGE, PAYMENT DUE IN FULL.  CANCELLATIONS MUST BE RECEIVED IN WRITING 15 DAYS PRIOR TO THE MAIL DATE/MERGE.

Usage as of 04/01/25 

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