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The Swiss Colony - Food and Gift Buyers

The Swiss Colony food and gift buyers are mostly women who purchase over $90 to buy the finest foods and gifts for the Holiday season. These gift buyers have an average age of 69 and an average income of $75,000
SEGMENTSPRICE
822,968   TOTAL UNIVERSE / BASE RATE $100.00/M
535,403   12 Month Buyers + $10.00/M
  Fundraising Rate $75.00/M


DESCRIPTION

Swiss Colony buyers are proven responsive to book/CD/tape/video clubs, credit card, general merchandise, mature/senior age, fundraising, cosmetics, jewelry, children's, business, fashion/apparel, insurance, horticulture, and collectibles offers.

 

Usage as of 10/01/25:

APPAREL

COLLECTIBLES

FUNDRAISING
FURNITURE
GARDEN
GENERAL MERCHANDISE
GIFTS

HEALTH
HOME
HOME IMPROVEMENT
INSURANCE
PUBLISHING

WARRANTY

 

 
ADDITIONAL NOTES

$500 minimum on Reuse orders
ID NUMBER
NextMark 88321
Manager SwissColony
UNIVERSE
822,968
LIST TYPE
Consumer
 		 Mailing List
SOURCE
Direct Mail Sold (100%)
LIST MAINTENANCE
Counts through 03/31/2026
Last update 04/06/2026
Next update 05/04/2026
SELECTS
$100+ BUYERS 30.00/M
$20+ BUYERS 10.00/M
$50+ BUYERS 20.00/M
$80+ BUYERS 25.00/M
1 Month Hotline 25.00/M
3 MONTH HOTLINE 20.00/M
6 MONTH HOTLINE 15.00/M
Age 15.00/M
CHILDS AGE RANGE SELECT 15.00/M
ETHNICITY 15.00/M
GENDER OF CHILD 15.00/M
GENDER/SEX 10.00/M
INCOME RANGE 15.00/M
LIFESTYLE INTERESTS 15.00/M
Multi Buyer 10.00/M
New to File Buyer 10.00/M
Payment Method 10.00/M
PRESENCE OF CHILDREN 15.00/M
Product 20.00/M
SCF 5.00/M
STATE 5.00/M
ZIP 5.00/M
Zip+4 No charge
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $90
GENDER PROFILE
Male: 20%
Female: 80%
AVERAGE INCOME
Dollar: $74,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 8 /M
EXCHANGES
Please inquire.
KEY CODING
Key Coding is available
Charges:
ADDRESSING
DMA SUPPRESS NO CHARGE
EMAIL 50.00/F
Manual Zip Set Up Fee 50.00/F
NTH NAME NO CHARGE
RUN CHARGE 8.00/M
OTHER RECOMMENDED LISTS    
PROFILE    
Age   (15.00/M)
18-24 258
25-34 2,229
35-44 8,666
45-54 26,629
55-64 66,420
65-74 118,215
75+ 175,972

INCOME RANGE   (15.00/M)
Less than $15,000 19,312
$15,000-$19,999 20,107
$20,000-$29,999 33,507
$30,000-$39,999 39,945
$40,000-$49,999 44,510
$50,000-$59,999 11,529
$60,000-$69,999 31,218
$70,000-$79,999 57,539
$80,000-$89,999 18,419
$90,000-$99,999 49,807
$100,000+ 146,793
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Orders and Counts IMSorders@imsdm.com
Heather Mateus heather.mateus@imsdm.com
= Primary contact
 
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