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Monroe & Main catalog buyers are mostly women who purchase apparel, jewelry, and accessories. These buyers have an average age of 53 with an average income of $60,000.
SEGMENTS
121,226   12 Month Buyers $100.00 /M
76,107   6 Month Buyers + $5.00 /M
39,667   3 Month Buyers + $10.00 /M
43,804   Internet Buyers @ Postal Address + $10.00 /M
  Fundraiser, Publisher, & Insurance Offers $75.00 /M


DESCRIPTION

Profile :

Monroe & Main catalog buyers spend an average of $100+ to order exceptional apparel, jewelry, and accessories. Monroe & Main buyers will be responsive for fashion, jewelry, book/CD/tape/video clubs, credit card, general merchandise, cosmetics, insurance, gift, fundraising, and publishing offers.

 

Monroe & Main Usage: 

Apparel General Merchandise
Chadwicks of Boston Arizona Mail Order
Jessica of London As We Change
Lerner of NY Presents Metrostyle Casual Living
Massey Shoe Health/Beauty
Silhouettes Footsmart Catalog
Spiegel Home
Travelsmith Outfitters Touch of Class
Victoria's Secret Insurance
Woman Within Insurance Mailer - Name Withheld
Fundraiser Membership/Subs
American Assoc of Retired Persons (AARP) American Assoc of Retired Persons (AARP)
  thru 07/01/10
 



ADDITIONAL NOTES

Cancellation fee for names shipped and not put into merge is $100 flat and $10/M running charge and shipping charges


ID NUMBER
Monroe_and_Main
UNIVERSE BASE PRICE
173,807 $ 100 /M
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct Mail Sold (100%)
PERMISSION LEVEL
LIST MAINTENANCE
Market entry
New to manager
New to system 10/30/2003
Counts through 08/27/2010
Last update 09/01/2010
Next update 10/01/2010
SELECTS
$100+ BUYERS $30.00 /M
$20+ BUYERS $10.00 /M
$50+ BUYERS $20.00 /M
$80+ $25.00 /M
1 Month Hotline $15.00 /M
3 MONTH HOTLINE $10.00 /M
6 MONTH HOTLINE $5.00 /M
AGE $10.00 /M
CHILDS AGE RANGE SELECT $10.00 /M
ETHNICITY $10.00 /M
GENDER OF CHILD $10.00 /M
GENDER/SEX $5.00 /M
Multi Buyer $5.00 /M
New to File Buyer $5.00 /M
PRESENCE OF CHILDREN $10.00 /M
SCF $5.00 /M
STATE $5.00 /M
TEENAGERS (AGES 13-19) $10.00 /M
ZIP $5.00 /M
Zip+4 No charge
GEOGRAPHY
Domestic (US)
LIST OWNER
UNIT OF SALE INFORMATION
Average: $100
GENDER PROFILE
Male: 10%
Female: 90%
AVERAGE INCOME
Dollar: $60,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 8 /M
EXCHANGES
Please inquire.
KEY CODING
Key Coding is available
Charges:
ADDRESSING
Cancellation + RC $ 100.00 /F
DMA SUPPRESS No charge
EMAIL $ 50.00 /F
Manual Zip Set Up Fee $ 50.00 /F
NTH NAME No charge
RUN CHARGE $ 8.00 /M
SPECIAL FUNDRAISING RATE $ 75.00 /M
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Kevin Callahan callahan@imsdm.com (608) 328-8635 (608) 324-4503
Heidi Tameling Tameling@imsdm.com (608) 328-8596 (608) 324-4503
= Primary contact
 
CATEGORIES    
IMS List Management
IMS List Management > Managed Lists
 
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