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listGraphic Ashro Lifestyle Catalog

The Ashro Lifestyle African-American apparel catalog buyer file offers a 100% direct mail sold audience of fashion-conscious African-American women. These career women have purchased high fashion apparel and accessories from the new Ashro Lifestyle catalog. These buyers have an average age of 56 with an average income of $59,000.
SEGMENTS
194,955   12 Month Buyers + $110.00 /M
111,604   6 Month Buyers + $5.00 /M
56,075   3 Month Buyers + $10.00 /M
  Products:
20,310   Plus Size Buyers + $10.00 /M
47,585   Internet Buyers@ Postal Address + $10.00 /M
  Fundraiser, Publisher, & Insurance Offers + $80.00 /M


DESCRIPTION

Profile :

Ashro Lifestyle catalog buyers spend an average of $100+ to order apparel and jewelry.  This includes merchandise like suits, casual separates, coats, lingerie, hats, shoes, jewelry, and other accessories. These buyers have an average age of 56 with an average income of $59,000.

 

Ashro Lifestyle buyers are proven responsive to fashion, jewelry, book/CD/tape/video clubs, credit card, general merchandise, cosmetics, insurance, gift, collectible, fundraising, and publishing offers.

 

Ashro Lifestyle Usage: 

Apparel Leukemia & Lymphoma Society
Eastbay Memorial Sloan Kettering Cancer
Jessica of London NAACP
Lerner of NY Presents Metrostyle United Negro College Fund
Massey Shoe Zoo Consortium
Roamans Direct General Merchandise
Silhouettes Arizona Mail Order
Spiegel Health/Beauty
Victoria's Secret Colomer USA
Collectibles Guthy-Renker
Collectible Mailer - Name Withheld Home
Black Heritage Commemorative Society Touch of Class
Collectible Mailer - Name Withheld Insurance
TN Marketing Insurance Mailer - Name Withheld
Educational Physicians Mutual Insurance
Laureate Inc Online Publishers
Electronic Media Essence Magazine
Burrell Communications Group Hearst Magazine
Financial Sweepstakes/Contests
National Bankcard Applicants Sweepstakes Clearing House
Fundraiser  
Fundraiser Mailer - Name Withheld  
  thru 07/01/10

 


 

 

 

 

 

 

 



ADDITIONAL NOTES

Cancellation fee for names shipped and not put into merge is $100 flat and $10/M running charge and shipping charges


ID NUMBER
AshroLifestyle
UNIVERSE BASE PRICE
272,439 $ 110 /M
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct Mail Sold (100%)
PERMISSION LEVEL
LIST MAINTENANCE
Market entry
New to manager
New to system 09/28/2006
Counts through 08/27/2010
Last update 09/01/2010
Next update 10/01/2010
SELECTS
$100+ BUYERS $30.00 /M
$20+ BUYERS $10.00 /M
$50+ BUYERS $20.00 /M
$80+ $25.00 /M
1 Month Hotline $15.00 /M
3 MONTH HOTLINE $10.00 /M
6 MONTH HOTLINE $5.00 /M
AGE $10.00 /M
CHILDS AGE RANGE SELECT $10.00 /M
ETHNICITY $10.00 /M
GENDER OF CHILD $10.00 /M
GENDER/SEX $10.00 /M
INCOME RANGE $10.00 /M
LIFESTYLE SELECT $10.00 /M
Multi Buyer $5.00 /M
New to File Buyer $5.00 /M
PRESENCE OF CHILDREN $10.00 /M
SCF $5.00 /M
STATE $5.00 /M
TEENAGERS (AGES 13-19) $10.00 /M
ZIP $5.00 /M
Zip+4 No charge
GEOGRAPHY
Domestic (US)
LIST OWNER
UNIT OF SALE INFORMATION
Average: $100
GENDER PROFILE
Male: 5%
Female: 95%
AVERAGE INCOME
Dollar: $59,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 8 /M
EXCHANGES
Please inquire.
KEY CODING
Key Coding is available
Charges:
ADDRESSING
Cancellation + RC $ 100.00 /F
DMA SUPPRESS No charge
EMAIL $ 50.00 /F
Manual Zip Set Up Fee $ 50.00 /F
NTH NAME No charge
RUN CHARGE $ 8.00 /M
SPECIAL FUNDRAISING RATE $ 80.00 /M
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Kevin Callahan callahan@imsdm.com (608) 328-8635 (608) 324-4503
Heidi Tameling Tameling@imsdm.com (608) 328-8596 (608) 324-4503
= Primary contact
 
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IMS List Management
IMS List Management > Managed Lists
 
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