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listGraphic Ginny's Catalog Blow-in Program

Ginny's catalog buyers are mostly women who purchase Kitchen Accessories, Cookware, Linen & Textiles, and Personal Care products. These buyers have an average age of 52 with an average income of $57,000.
SEGMENTS


DESCRIPTION

Ginny’s catalog buyers spend an average of $100+ to order general merchandise to make their lives easier including kitchen products, home furnishings and accessories, clothing, collectibles, electronics, jewelry, children's merchandise, and relaxation products.

Ginny’s buyers are proven responsive to: home furnishings, food, cosmetics, children’s, fashion, gift, collectible, jewelry, book/CD/tape/video clubs, credit card, insurance, horticulture, general merchandise, fundraising, and publishing offers.

  

SAMPLE AND EXACT WEIGHT MUST BE SUBMITTED FOR APPROVAL!

 

PROJECTED COUNTS BY MONTH (updated 08/09/10) 

Jan 2011

1,000,000

 

 

Feb 2011

1,735,000

Aug 2010

3,200,000

Mar 2011

540,000

Sep 2010

275,000

Apr 2011

712,000

Oct 2010

870,000

May 2011

560,000

Nov 2010

1,050,000

 

SHIPPING INFORMATION

Materials must be delivered no more than 4 weeks and no less than 3 weeks prior to the insertion date. Receipt of product in advance of 4 weeks may incur storage charges.


Please call/email for shipping address and special shipping instructions.

 

Ginny's Blow-in Usage : 

Bose Corporation         Insurance Mailer

DirecTV                       Vista Print

HCI Direct                    Premier Bath



DIMENSIONS
  • Maximum Size: 6" x 6"
  • Minimum Size: 3 1/2" x 5"
  • Oversized: Inquire
  • Maximum Weight: 1/5 ounce
  • Overweight: Inquire
  • Maximum Inserts: 2
ADDITIONAL NOTES



ID NUMBER
GBIP
UNIVERSE BASE PRICE
9,942,000 $ 50 /M
LIST TYPE
Consumer
 
SOURCE
Direct Mail Sold (75%) Internet Sold (25%)
PERMISSION LEVEL
LIST MAINTENANCE
Market entry
New to manager
New to system 06/04/2008
Counts through 08/09/2010
Last update 08/09/2010
Next update 02/01/2011
SELECTS
GEOGRAPHY
Domestic (US)
LIST OWNER
UNIT OF SALE INFORMATION
Average: $100
GENDER PROFILE
Male: 15%
Female: 85%
AVERAGE INCOME
Dollar: $50,000
MINIMUM ORDER
Quantity: 100,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is not allowed.
EXCHANGES
Exchange is not allowed
KEY CODING
Key Coding is available
Charges:
ADDRESSING
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Tim Hauer hauertim@imsdm.com (608) 324-4456 (608) 324-4503
= Primary contact
 
CATEGORIES    
IMS List Management
IMS List Management > Managed Lists
 
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