Mailing List: CHARLES KEATH - HOME DECOR & GIFTS by IMS List Management

CHARLES KEATH - HOME DECOR & GIFTS

UNDER NEW MANAGEMENT! THE CHARLES KEATH HOME CATALOG HAS A SPECIAL FLAIR FOR PRESENTING AN ELEGANT SELECTION OF HIGH- TICKET MERCHANDISE TO ITS CUSTOMERS. FROM THE VERY FIRST PAGE OF THE CHARLES KEATH HOME CATALOG, BUYERS ARE PRESENTED WITH BEAUTIFUL HOME FURNISHINGS, ACCENT PIECES, RUGS WALL ART, BEDDING AND OTHER HOMEWARE ITEMS AS WELL AS OUTDOOR ACCESSORIES AND FURNISHINGS.

SEGMENTS

		3 MONTH MAIL ORDER BUYERS	$100.00 /M
		6 MONTH MAIL ORDER BUYERS	$100.00 /M
		12 MONTH MAIL ORDER BUYERS	$100.00 /M
		FUNDRAISERS/ PUBLISHERS/ INSURANCE MLRS	$75.00 /M

DESCRIPTION

THE CHARLES KEATH HOME CATALOG HAS A SPECIAL FLAIR FOR PRESENTING AN ELEGANT SELECTION OF HIGH- TICKET MERCHANDISE TO ITS CUSTOMERS. FROM THE VERY FIRST PAGE OF THE CHARLES KEATH HOME CATALOG, BUYERS ARE PRESENTED WITH BEAUTIFUL HOME FURNISHINGS, ACCENT PIECES, RUGS WALL ART, BEDDING AND OTHER HOMEWARE ITEMS AS WELL AS OUTDOOR ACCESSORIES AND FURNISHINGS.

CHARLES KEATH BUYERS ARE MATURE, AFFLUENT, WELL EDUCATED WOMEN WITH TRADITIONAL TASTES. THESE UPPER INCOME BUYERS LOVE TO SHOP BY MAIL AND MAKE EXCELLENT PROSPECTS FOR SUBSCRIPTIONS, NON-PROFIT APPEALS, CREDIT CARD/ FINANCIAL, HOME DECOR, HOUSEWARES, WOMEN'S APPAREL AND ACCESSORIES, OUTDOOR AND GARDEN ORIENTED OFFERS AND MUCH MORE!

DEMOGRAPHIC PROFILE:

THESE WOMEN HAVE AN AVERAGE AGE OF 45, WITH INCOMES OF $50,000.

Charles Keath Usage:

Art & Artifact

At West End

Colonial Williamsburg

Home Mailer - Name Withheld

Touchstone Catalog

thru 07/01/10

ADDITIONAL NOTES

FULL PAYMENT REQUIRED IF CANCELLED AFTER THE MAIL DATE. ALL CANCELLED ORDERS WILL BE CHARGED A $100.00 CANCELLATION FEE WHETHER OR NOT THE ORDER HAS BEEN RUN. IF ORDER WAS RUN, $10/M CANCELLATION RUNNING CHARGES, SHIPPING AND APPLICABLE MEDIA FEES WILL APPLY. ALL ORDERS CANCELLED AFTER MAIL DATE OR MERGE PURGE WILL BE BILLED AT FULL CHARGES.

ID NUMBER

	UNIVERSE	BASE PRICE

		$ 100 /M

	LIST TYPE

	Consumer

SOURCE

Catalog

PERMISSION LEVEL

LIST MAINTENANCE

Market entry	03/07/2001
New to manager	09/01/2008
New to system	08/11/2008
Counts through	08/27/2010
Last update	09/01/2010
Next update	10/01/2010

SELECTS

$100+ BUYERS	$30.00 /M
$25+ BUYERS	$10.00 /M
$50+ BUYERS	$20.00 /M
$75+ BUYERS	$30.00 /M
1 Month Hotline	$15.00 /M
3 MONTH HOTLINE	$10.00 /M
6 MONTH HOTLINE	$5.00 /M
CANCELLATION RUNNING CHARGES	$10.00 /M
DOLLAR SELECT IS MAINTAINED:CUMMULATIVE
DOLLAR TYPE: LAST PURCHASE OR AVG. PURCH.	$10.00 /M
FASHION BUYERS	$10.00 /M
GENDER/SEX	$5.00 /M
HARD GOODS	$10.00 /M
LARGE SIZE BUYERS	$10.00 /M
PETIT SIZE BUYERS	$10.00 /M
SCF	$5.00 /M
STATE	$5.00 /M
WEB BUYERS	$10.00 /M
ZIP	$5.00 /M

GEOGRAPHY

Domestic (US)

LIST OWNER

UNIT OF SALE INFORMATION

Average:	$122

GENDER PROFILE

Male:	%
Female:	90%

AVERAGE INCOME

Dollar:	$50,000

MINIMUM ORDER

Quantity:	5,000
Dollar:	$

NET NAME ARRANGEMENTS

Net Name is not allowed.

EXCHANGES

Exchange is allowed

KEY CODING

Key Coding is available

Charges:

ADDRESSING

CD ROM	$ 50.00 /F
CHESHIRE LABELS	$ 100.00 /F
EMAIL	$ 50.00 /F

CONTACTS

NAME	ROLE	EMAIL	PHONE	FAX

Kevin Callahan		callahan@imsdm.com	(608) 328-8635	(608) 324-4503

Heidi Tameling		Tameling@imsdm.com	(608) 328-8596	(608) 324-4503

= Primary contact

CATEGORIES

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