Mailing List: Montgomery Ward Catalog Buyers by IMS List Management

Montgomery Ward Catalog Buyers

Montgomery Ward buyers are women that buy from the catalog and internet and have purchased home furnishings, linens and textiles, kitchen and home accessories, jewelry and fashion apparel, and electronics. They have an average age of 53, and an average income of $56,000.

SEGMENTS

40,738	3 MONTH MAIL ORDER BUYERS	$100.00 /M
68,541	6 MONTH MAIL ORDER BUYERS	$100.00 /M
136,398	12 MONTH MAIL ORDER BUYERS	$100.00 /M
	FUNDRAISERS/ PUBLISHERS/ INSURANCE MLRS	$75.00 /M

DESCRIPTION

Montgomery Ward buyers are women that buy from the catalog and internet and have purchased home furnishings, linens and textiles, kitchen and home accessories, jewelry and fashion apparel, and electronics. These catalog buyers have an average order of $100, an average age of 53, and an average income of $56,000.

Montgomery Ward buyers are proven responsive to home furnishings, book/CD/tape/video clubs, credit card, general merchandise, cosmetics, children’s, insurance, horticulture, fashion, gift, collectible, food, jewelry, fundraising, and publishing offers.

Montgomery Ward Usage:

*Apparel*	Health/Beauty
Anthony Richards	Dream Products
K Jordan	FeelGood Store
Massey Shoe	*Home*
Educational	Brylane Home
Stratford Career Institute	*Insurance*
Fundraiser	Insurance Mailer - Name Withheld
Fundraiser Mailer - Name Withheld	Insurance Mailer - Name Withheld
Smile Train	*Jewelry*
Susan G. Komen Breast Cancer Foundation	Jewelry Mailer - Name Withheld
General Merchandise	*Publishers*
Harriet Carter Gifts	Publisher Mailer - Name Withheld

	thru 07/01/10

ADDITIONAL NOTES

FULL PAYMENT REQUIRED IF CANCELLED AFTER THE MAIL DATE. ALL CANCELLED ORDERS WILL BE CHARGED A $100.00 CANCELLATION FEE WHETHER OR NOT THE ORDER HAS BEEN RUN. IF ORDER WAS RUN, $10/M CANCELLATION RUNNING CHARGES, SHIPPING AND APPLICABLE MEDIA FEES WILL APPLY. ALL ORDERS CANCELLED AFTER MAIL DATE OR MERGE PURGE WILL BE BILLED AT FULL CHARGES.

ID NUMBER

Montgomery

	UNIVERSE	BASE PRICE

	166,945	$ 100 /M

	LIST TYPE

	Consumer

SOURCE

Direct Mail Sold (100%)

PERMISSION LEVEL

LIST MAINTENANCE

Market entry	09/01/2008
New to manager	09/01/2008
New to system	08/11/2008
Counts through	08/27/2010
Last update	09/01/2010
Next update	10/01/2010

SELECTS

$100+ BUYERS	$30.00 /M
$25+ BUYERS	$10.00 /M
$50+ BUYERS	$20.00 /M
1 Month Hotline	$15.00 /M
3 MONTH HOTLINE	$10.00 /M
6 MONTH HOTLINE	$5.00 /M
CANCELLATION RUNNING CHARGES	$10.00 /M
DOLLAR SELECT IS MAINTAINED:CUMMULATIVE
DOLLAR TYPE: LAST PURCHASE OR AVG. PURCH.	$10.00 /M
FASHION BUYERS	$10.00 /M
GENDER/SEX	$10.00 /M
GIFT BUYERS	$10.00 /M
HARD GOODS BUYERS	$10.00 /M
LARGE SIZE BUYERS	$10.00 /M
PETIT SIZE BUYERS	$10.00 /M
SCF	$5.00 /M
STATE	$5.00 /M
WEB BUYERS	$10.00 /M
ZIP	$5.00 /M

GEOGRAPHY

Domestic (US)

LIST OWNER

UNIT OF SALE INFORMATION

Average:	$100

GENDER PROFILE

Male:	20%
Female:	80%

AVERAGE INCOME

Dollar:	$56,000

MINIMUM ORDER

Quantity:	5,000
Dollar:	$

NET NAME ARRANGEMENTS

Net Name is allowed.

Floor:	85%
Min Qty:	0
Run Charges:

EXCHANGES

Exchange is allowed

KEY CODING

Key Coding is available

Charges:

ADDRESSING

EMAIL	$ 50.00 /F

CONTACTS

NAME	ROLE	EMAIL	PHONE	FAX

Kevin Callahan		callahan@imsdm.com	(608) 328-8635	(608) 324-4503

Heidi Tameling		Tameling@imsdm.com	(608) 328-8596	(608) 324-4503

= Primary contact

CATEGORIES

IMS List Management

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