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listGraphic Montgomery Ward Catalog Blow-in Program

Blow your insert(s) into Montgomery Ward catalogs that reach buyers who have purchased home furnishings, linen and textiles, kitchen and home acessories, jewlery and fashion apparel, and electronics through direct mail. These women catalog buyers have an average order of $100, an average age of 53, and an average income of $56,000.
SEGMENTS


DESCRIPTION

These Montgomery Ward buyers are current catalog and internet buyers that have never been on the market before.  Blow your insert(s) into Montgomery Ward catalogs that reach buyers who have purchased home furnishings, linen and textiles, kitchen and home acessories, jewlery and fashion apparel, and electronics through direct mail. 

 

SAMPLE AND EXACT WEIGHT MUST BE SUBMITTED FOR APPROVAL!

 

PROJECTED COUNTS BY MONTH (updated 08/09/10)

 

 Jan 2011

2,100,000 

 Jul  2010

240,000 

 

 

Aug 2010

1,100,000

Mar 2011

290,000

Sep 2010

288,000

Apr 2011

300,000 

Oct 2010

1,700,000

May 2011 

208,000 

Nov 2010

215,000

 

SHIPPING INFORMATION

Materials must be delivered no more than 4 weeks and no less than 3 weeks prior to the insertion date. Receipt of product in advance of 4 weeks may incur storage charges.

 


Please call/email for shipping address and special shipping instructions.

  

Montgomery Ward Blow-in Usage:

 Buena Vista Home Entertainment

HCI Direct 

 DirecTV

 Stratford                              

 



DIMENSIONS
  • Maximum Size: 6" x 6"
  • Minimum Size: 3 1/2" x 5"
  • Oversized: Inquire
  • Maximum Weight: 1/5 ounce
  • Overweight: Inquire
  • Maximum Inserts: 2
ADDITIONAL NOTES



ID NUMBER
MWBIP
UNIVERSE BASE PRICE
6,441,000 $ 50 /M
LIST TYPE
Consumer
 
SOURCE
100% Direct Mail
PERMISSION LEVEL
LIST MAINTENANCE
Market entry
New to manager
New to system 11/10/2008
Counts through 08/09/2010
Last update 08/09/2010
Next update 02/01/2011
SELECTS
GEOGRAPHY
Domestic (US)
LIST OWNER
UNIT OF SALE INFORMATION
Unit of sale information is not available
GENDER PROFILE
Male: 20%
Female: 80%
AVERAGE INCOME
Dollar: $50,000
MINIMUM ORDER
Quantity: 100,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is not allowed.
EXCHANGES
Exchange is not allowed
KEY CODING
Key Coding is available
Charges:
ADDRESSING
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Tim Hauer hauertim@imsdm.com (608) 324-4456 (608) 324-4503
= Primary contact
 
CATEGORIES    
IMS List Management
IMS List Management > Managed Insert Programs
 
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