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listGraphic Ginny's Catalog

Ginny's catalog buyers are mostly women who purchase Kitchen Accessories, Cookware, Linen & Textiles, and Personal Care products. These buyers have an average age of 52 with an average income of $57,000.
SEGMENTS
284,541   12 Month Buyers $100.00 /M
148,940   6 Month Buyers + $5.00 /M
72,709   3 Month Buyers + $10.00 /M
  Products:
54,199   Collectibles + $10.00 /M
254,652   Home Furnishings + $10.00 /M
101,264   Fashion/Jewelry + $10.00 /M
70,785   Electronics + $10.00 /M
35,547   Fitness/Health + $10.00 /M
110,184   Internet Buyers @ Postal Address + $10.00 /M
  Fundraiser, Pulisher, & Insurance Offers $75.00 /M


DESCRIPTION

Profile :

Ginny’s catalog buyers spend an average of $100+ to order general merchandise to make their lives easier including kitchen products, home furnishings and accessories, clothing, collectibles, electronics, jewelry, children's merchandise, and relaxation products.  

Ginny’s buyers are proven responsive to: home furnishings, food, cosmetics, children’s, fashion, gift, collectible, jewelry, book/CD/tape/video clubs, credit card, insurance, horticulture, general merchandise, fundraising, and publishing offers.

 

Ginny's Usage: 

Apparel Carol Wright Gifts
Bedford Fair Country by Mail
Blair Corp Country General Store
Mason Shoe Harriet Carter Gifts
Massey Shoe Heartland America
Children Starcrest of California
Highlights for Children Taylor Gifts
Cosmetics/Fragrances Walter Drake
Beauty Boutique Health/Beauty
De-Age Accu-Trim Centre
Financial Sleep Solutions
National Bankcard Applicants Health/Beauty Mailer - Name Withheld
Union Workers Credit Services Home
Food At West End
North American Affinity Brylane Home
Pittman & Davis Country House (The)
Fundraiser Domestications
American Assoc of Retired Persons Get Organized
Cystic Fibrosis Home Trends
Make a Wish Foundation of America Improvements
Memorial Sloan Kettering Cancer Touch of Class
Rescue Missions Insurance
Smile Train Insurance Mailer - Name Withheld
Susan G. Komen Breast Cancer Foundation Publishers
General Merchandise Publisher Mailer - Name Withheld
Arizona Mail Order  
  thru 07/01/10



ADDITIONAL NOTES

Cancellation fee for names shipped and not put into merge is $100 flat and $10/M running charge and shipping charges


ID NUMBER
Ginnys
UNIVERSE BASE PRICE
412,448 $ 100 /M
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct Mail Sold (100%)
PERMISSION LEVEL
LIST MAINTENANCE
Market entry
New to manager
New to system 01/02/2003
Counts through 08/27/2010
Last update 09/01/2010
Next update 10/01/2010
SELECTS
$100+ BUYERS $30.00 /M
$20+ BUYERS $10.00 /M
$50+ BUYERS $20.00 /M
$80+ $25.00 /M
1 Month Hotline $15.00 /M
3 MONTH HOTLINE $10.00 /M
6 MONTH HOTLINE $5.00 /M
AGE $10.00 /M
CHILDS AGE RANGE SELECT $10.00 /M
ETHNICITY $10.00 /M
GENDER OF CHILD $10.00 /M
GENDER/SEX $10.00 /M
INCOME RANGE $10.00 /M
LENGTH OF RESIDENCE $10.00 /M
LIFESTYLE SELECT $10.00 /M
Multi Buyer $5.00 /M
New to File Buyer $5.00 /M
PRESENCE OF CHILDREN $10.00 /M
SCF $5.00 /M
STATE $5.00 /M
TEENAGERS (AGES 13-19) $10.00 /M
ZIP $5.00 /M
Zip +4
GEOGRAPHY
Domestic (US)
LIST OWNER
UNIT OF SALE INFORMATION
Average: $100
GENDER PROFILE
Male: 15%
Female: 85%
AVERAGE INCOME
Dollar: $57,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 8 /M
EXCHANGES
Please inquire.
KEY CODING
Key Coding is available
Charges:
ADDRESSING
Cancellation + R/C $ 100.00 /F
EMAIL $ 50.00 /F
Manual Zip Set up Fee $ 50.00 /F
NTH NAME No charge
RUN CHARGE $ 8.00 /M
SPECIAL FUNDRAISING RATE $ 75.00 /M
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Kevin Callahan callahan@imsdm.com (608) 328-8635 (608) 324-4503
Heidi Tameling Tameling@imsdm.com (608) 328-8596 (608) 324-4503
= Primary contact
 
CATEGORIES    
IMS List Management
IMS List Management > Managed Lists
 
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