 |
|
|
|
SEGMENTS |
|
| 244,175 |
|
12 Month Buyers |
$100.00 /M
|
| 143,644 |
|
6 Month Buyers |
+
$5.00 /M
|
| 75,843 |
|
3 Month Buyers |
+
$10.00 /M
|
| |
|
Products: |
|
| 49,652 |
|
Collectibles |
+
$10.00 /M
|
| 136,312 |
|
Home Furnishings |
+
$10.00 /M
|
| 200,977 |
|
Fashion/Jewelry |
+
$10.00 /M
|
| 29,378 |
|
Electronics |
+
$10.00 /M
|
| 12,665 |
|
Fitness/Health |
+
$10.00 /M
|
| 71,790 |
|
Internet Buyers@ Postal Address |
+
$10.00 /M
|
| |
|
Fundraiser, Publisher, & Insurance Offers |
+
$75.00 /M
|
|
|
|
DESCRIPTION |
|
Profile :
Midnight Velvet catalog buyers spend an average of $100+ to order jewelry and gifts including clothing, home furnishings and accessories, collectibles, electronics, and fashion merchandise. Midnight Velvet buyers are proven responsive to fashion, jewelry, book/CD/tape/video clubs, credit card, general merchandise, cosmetics, children’s, insurance, horticulture, gift, collectible, food, fundraising, publishing and home furnishings offers.
Midnight Velvet Usage:
| Apparel |
March of Dimes |
| Anthony Richards |
Veterans of Foreign War |
| Bedford Fair |
General Merchandise |
| Blair Corp |
Arizona Mail Order |
| Boston Proper |
Carol Wright Gifts |
| Complements |
Casual Living |
| Apparel Mailer - Name Withheld |
Essentials |
| Jessica of London |
Harriet Carter Gifts |
| K Jordan |
Heartland America |
| Lerner of NY Presents Metrostyle |
Health/Beauty |
| Mason Shoe |
Health/Beauty Mailer - Name Withheld |
| Massey Shoe |
Home |
| Spiegel |
Get Organized |
| Collectibles |
Touch of Class |
| Collectible Mailer - Name Withheld |
Insurance |
| Cosmetics/Fragrances |
AAA |
| Beauty Boutique |
Insurance Mailer - Name Withheld |
| De-Age |
Insurance Mailer - Name Withheld |
| Educational |
Publishers |
| Stratford Career Institute |
Cenco Magazine Services |
| Financial |
Essence Magazine |
| National Bankcard Applicants |
Publisher Mailer - Name Withheld |
| Union Workers Credit Services |
Sweepstakes/Contests |
| Fundraiser |
Sweepstakes Clearing House |
| American Assoc of Retired Persons |
|
| Fundraiser Mailer - Name Withheld |
|
| Children International |
|
| |
thru 07/01/10 |
|
|
|
ADDITIONAL NOTES |
|
Cancellation fee for names shipped and not put into merge is $100 flat and $10/M running charge and shipping charges
|
|
|
|
|
|
|
|
|
ID NUMBER |
|
|
|
MidnightVelvet |
|
|
|
UNIVERSE |
BASE PRICE |
|
|
|
|
|
359,714 |
$ 100 /M |
|
|
|
|
|
|
SOURCE |
|
|
|
Direct Mail Sold (100%) |
|
|
|
PERMISSION LEVEL |
|
|
|
|
|
|
|
LIST MAINTENANCE |
|
|
|
| Market entry |
|
| New to manager |
|
| New to system |
01/03/2003 |
| Counts through |
08/27/2010 |
| Last update |
09/01/2010 |
| Next update |
10/01/2010 |
|
|
|
|
SELECTS |
|
|
|
| $100+ BUYERS |
$30.00 /M
|
| $20+ BUYERS |
$10.00 /M
|
| $50+ BUYERS |
$20.00 /M
|
| $80+ |
$25.00 /M
|
| 1 Month Hotline |
$15.00 /M
|
| 3 MONTH HOTLINE |
$10.00 /M
|
| 6 MONTH HOTLINE |
$5.00 /M
|
| AGE |
$10.00 /M
|
| CHILDS AGE RANGE SELECT |
$10.00 /M
|
| ETHNICITY |
$10.00 /M
|
| GENDER OF CHILD |
$10.00 /M
|
| GENDER/SEX |
$10.00 /M
|
| INCOME RANGE |
$10.00 /M
|
| LIFESTYLE SELECT |
$10.00 /M
|
| Multi Buyer |
$5.00 /M
|
| New to File Buyer |
$5.00 /M
|
| PRESENCE OF CHILDREN |
$10.00 /M
|
| SCF |
$5.00 /M
|
| STATE |
$5.00 /M
|
| TEENAGERS (AGES 13-19) |
$10.00 /M
|
| ZIP |
$5.00 /M
|
| Zip+4 |
No charge
|
|
|
|
|
GEOGRAPHY |
|
|
|
Domestic (US)
|
|
|
|
LIST OWNER |
|
|
|
|
|
|
|
UNIT OF SALE INFORMATION |
|
|
|
| Average: |
$100 |
|
|
|
|
|
GENDER PROFILE |
|
|
|
| Male: |
10% |
| Female: |
90% |
|
|
|
|
AVERAGE INCOME |
|
|
|
| Dollar: |
$58,000 |
|
|
|
|
MINIMUM ORDER |
|
|
|
| Quantity: |
5,000 |
| Dollar: |
$ |
|
|
|
|
NET NAME ARRANGEMENTS |
|
|
|
Net Name is allowed.
|
|
|
| Floor: |
85% |
| Min Qty: |
50,000 |
| Run Charges: |
$ 8 /M
|
|
|
|
|
EXCHANGES |
|
|
|
Please inquire.
|
|
|
|
KEY CODING |
|
|
|
Key Coding is available
|
|
|
| Charges: |
|
|
|
|
|
ADDRESSING |
|
|
|
| Cancellation + RC |
$ 100.00 /F
|
| DMA SUPPRESS |
No charge
|
| EMAIL |
$ 50.00 /F
|
| Manual Zip Set Up Fee |
$ 50.00 /F
|
| NTH NAME |
No charge
|
| RUN CHARGE |
$ 8.00 /M
|
| SPECIAL FUNDRAISING RATE |
$ 75.00 /M
|
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|
