Package Insert Program: Massey's Shoe Company Catalog Statement Insert Program by IMS List Management

Massey's Shoe Company Catalog Statement Insert Program

Massey's Shoe Company revolving charge Statement Insert Program allows you to reach the customers that have purchased shoes and boots through direct mail using their insider discount. Massey's is a leading source for quality name brand dress, casual, athletic and outdoor footwear. These customers will receive your offer with their monthly billing statement. These catalog buyers have an average age of 48, and an average income of $40,000, and an order of $90.

SEGMENTS

DESCRIPTION

Famous for featuring fashionable shoes in hard-to-find sizes, Masseys credit enjoys strong customer loyalty from its catalog customers. These consumers purchase from Masseys for their timeless style, custom sizes and ultimate comfort. The Masseys credit catalog features a large selection of women's footwear in a wide range of sizes, including extra narrow and wide. From current trends to classic styling, Masseys is a leading source for quality, name-brand dress, casual, athletic and outdoor footwear. With Masseys credit, these consumers can conveniently spread their payments over several months, making payments as low as $20 per month with no money down.

Visit: www.masseys.com

We recommend this program for a variety of offers including: home décor, gifts, travel, food, gardening, health, beauty and fitness, jewelry, books and magazines, and general merchandise.

SAMPLE AND EXACT WEIGHT MUST BE SUBMITTED FOR APPROVAL

PROJECTED COUNTS BY MONTH (updated 08/09/2010)

Jan 2011	175,000	Jul 2010	175,000
Feb 2011	175,000	Aug 2010	170,000
Mar 2011	180,000	Sep 2010	175,000
Apr 2011	200,000	Oct 2010	175,000
May 2011	205,000	Nov 2010	175,000
Jun 2011	200,000	Dec 2010	175,000

SHIPPING INFORMATION

Materials must be delivered no more than 2 weeks and no less than 1 week prior to the insertion date. Receipt of product in advance of 2 weeks may incur storage charges.

Please ship your materials to the following address:

SCDC Mailing Department
Attn: Gary Amacher
2970 9th Avenue
Monroe, WI 53566-1364
(608) 328-8857

Massey Shoe Usage:

Bradford Companies	Guthy-Renker
Indiana Botanic Gardens	Insurance Mailer

DIMENSIONS

Maximum Size: 3 3/4" X 7 1/2"
Minimum Size: 3" x 5"
Oversized: Yes
Maximum Weight: 1/5 ounce
Overweight: Yes
Maximum Inserts: 3

ADDITIONAL NOTES

ID NUMBER

MasseyInserts

	UNIVERSE	BASE PRICE

	2,180,000	$ 60 /M

	LIST TYPE

	Consumer

SOURCE

100% Direct Mail

PERMISSION LEVEL

LIST MAINTENANCE

Market entry
New to manager
New to system	01/15/2003
Counts through	08/09/2010
Last update	08/09/2010
Next update	02/01/2011

SELECTS

GEOGRAPHY

Domestic (US)

LIST OWNER

UNIT OF SALE INFORMATION

Average:	$90

GENDER PROFILE

Male:	15%
Female:	85%

AVERAGE INCOME

Dollar:	$

MINIMUM ORDER

Quantity:	25,000
Dollar:	$

NET NAME ARRANGEMENTS

Net Name is not allowed.

EXCHANGES

Exchange is not allowed

KEY CODING

Key Coding is available

Charges:

ADDRESSING

CONTACTS

NAME	ROLE	EMAIL	PHONE	FAX

Tim Hauer		hauertim@imsdm.com	(608) 324-4456	(608) 324-4503

= Primary contact

CATEGORIES

	IMS List Management
	IMS List Management > Managed Insert Programs

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