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The Tender Filet - Food and Gift Buyers

The Tender Filet food and gift buyers are mostly women who purchase the finest meats and desserts for themselves and as gifts.
SEGMENTSPRICE
13,296   TOTAL UNIVERSE / BASE RATE $100.00/M
8,069   12 Month Buyers + $10.00/M
6,669   6 Month Buyers + $15.00/M
5,199   3 Month Buyers + $20.00/M
  Fundraising Rate $75.00/M


DESCRIPTION

Tender Filet food and gift buyers spend an average of $100+ to order the finest foods including premium steaks, seafood, hams, pastries and cakes.  In addition to fine foods, Tender Filet buyers purchased Tender Filet's quality cookware, serving accessories, and gourmet kitchen items.  These buyers of both food merchandise, cookware, and kitchen accessories have an average age of 68 with an average income of over $52,000.  Tender Filet buyers will prove responsive to food, gourmet cooking cookware and accessories, jewelry, upscale gifts, homemaking, upscale fashion, general merchandise, and continuity offers.

 

Usage as of 10/01/25: 

APPAREL

COLLECTIBLES

FUNDRAISING
FURNITURE
GARDEN
GENERAL MERCHANDISE
GIFTS

HEALTH
HOME
HOME IMPROVEMENT
INSURANCE 
PUBLISHING

 
ADDITIONAL NOTES

$500 minimum on Reuse orders
ID NUMBER
NextMark 88289
Manager TenderFilet
UNIVERSE
13,296
LIST TYPE
Consumer
 		 Mailing List
SOURCE
Direct Mail Sold (100%)
LIST MAINTENANCE
Counts through 01/30/2026
Last update 02/19/2026
Next update 03/04/2026
SELECTS
$100+ BUYERS 30.00/M
$20+ BUYERS 10.00/M
$50+ BUYERS 20.00/M
$80+ BUYERS 25.00/M
1 Month Hotline 25.00/M
3 MONTH HOTLINE 20.00/M
6 MONTH HOTLINE 15.00/M
AGE 15.00/M
CHILDS AGE RANGE SELECT 15.00/M
ETHNICITY 15.00/M
GENDER OF CHILD 15.00/M
GENDER/SEX 10.00/M
INCOME RANGE 15.00/M
LIFESTYLE SELECT 15.00/M
Multi Buyer 10.00/M
New to File Buyer 10.00/M
Payment Method 10.00/M
PRESENCE OF CHILDREN 15.00/M
Product 20.00/M
SCF 5.00/M
STATE 5.00/M
ZIP 5.00/M
Zip+4 No charge
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $100
GENDER PROFILE
Male: 25%
Female: 75%
AVERAGE INCOME
Dollar: $68,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 8 /M
EXCHANGES
Please inquire.
KEY CODING
Please Inquire about Key Coding
ADDRESSING
DMA SUPPRESS NO CHARGE
EMAIL 75.00/F
Manual Zip Set Up fee 50.00/F
NTH NAME NO CHARGE
RUN CHARGE 8.00/M
OTHER RECOMMENDED LISTS    
PROFILE    
AGE   (15.00/M)
25-34 44
35-44 123
45-54 390
55-64 1,227
65-74 2,378
75+ 3,540

INCOME RANGE   (15.00/M)
Less than $15,000 634
$15,000-$19,999 572
$20,000-$29,999 749
$30,000-$39,999 791
$40,000-$49,999 735
$50,000-$59,999 206
$60,000-$69,999 494
$70,000-$79,999 766
$80,000-$89,999 261
$90,000-$99,999 600
$100,000+ 1,291
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Orders and Counts IMSorders@imsdm.com
Heather Mateus heather.mateus@imsdm.com
= Primary contact
 
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