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Ginny's Buyers

Ginny's Brand buyers are mostly women who purchase Kitchen Accessories, Cookware, Linen & Textiles, and Personal Care products. These buyers have an average purchase of $100+ with an average age of 66 and average income of $42,000.
SEGMENTSPRICE
140,227   TOTAL UNIVERSE / BASE RATE $100.00/M
90,957   12 Month Buyers + $10.00/M
67,300   6 Month Buyers + $15.00/M
48,719   3 Month Buyers + $20.00/M
  FUNDRAISER, PUBLISHER, AND INSURANCE OFFERS $75.00/M


DESCRIPTION

Profile :

Ginny's buyers get excited about... pink toasters, end tables that charge phones, compression socks in dazzling patterns and lots more.  Ginny's makes your day more fun and more colorful, by providing products that bring comfort, spice and a little more "Easy" into your life.

 

USAGE AS OF 7/1/2025:

APPAREL

BOOKS

GENERAL MERCHANDISE

INSURANCE

MAGAZINES
SHOES

 



ADDITIONAL NOTES

$500 minimum on Reuse orders

USAGE

Brylane Home
Frank Cawood and Associates
Harriet Carter Gifts
Healthy Living
Miles Kimball


ID NUMBER
NextMark 88303
Manager Ginnys
UNIVERSE
140,227
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct mail sold
LIST MAINTENANCE
Counts through 01/30/2026
Last update 02/19/2026
Next update 03/04/2026
SELECTS
$100+ BUYERS 30.00/M
$20+ BUYERS 10.00/M
$50+ BUYERS 20.00/M
$80+ BUYERS 25.00/M
1 MONTH HOTLINE 25.00/M
3 MONTH HOTLINE 20.00/M
6 MONTH HOTLINE 15.00/M
AGE 15.00/M
CHILDS AGE RANGE SELECT 15.00/M
ETHNICITY 15.00/M
GENDER OF CHILD 15.00/M
GENDER/SEX 10.00/M
INCOME RANGE 15.00/M
LENGTH OF RESIDENCE 15.00/M
LIFESTYLE INTERESTS 15.00/M
Multi Buyer 10.00/M
New to File Buyer 10.00/M
Payment Method 10.00/M
PRESENCE OF CHILDREN 15.00/M
Product 20.00/M
SCF 5.00/M
STATE 5.00/M
ZIP 5.00/M
Zip +4 No charge
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $100
GENDER PROFILE
Male: 15%
Female: 85%
AVERAGE INCOME
Dollar: $62,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 8 /M
EXCHANGES
Please inquire.
KEY CODING
Key Coding is available
Charges:
ADDRESSING
DMA SUPPRESS NO CHARGE
EMAIL 50.00/F
Manual Zip Set up Fee 50.00/F
NTH NAME NO CHARGE
RUN CHARGE 8.00/M
OTHER RECOMMENDED LISTS    
PROFILE    
AGE   (15.00/M)
18-24 82
25-34 489
35-44 1,739
45-54 5,614
55-64 16,485
65-74 29,785
75+ 32,790

INCOME RANGE   (15.00/M)
Less than $15,000 9,611
$15,000-$19,999 7,483
$20,000-$29,999 10,408
$30,000-$39,999 9,436
$40,000-$49,999 7,968
$50,000-$59,999 2,775
$60,000-$69,999 5,228
$70,000-$79,999 7,473
$80,000-$89,999 2,669
$90,000-$99,999 5,095
$100,000+ 11,483
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Orders and Counts IMSorders@imsdm.com
Heather Mateus heather.mateus@imsdm.com
= Primary contact