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Ginny's Buyers

Ginny's Brand buyers are mostly women who purchase Kitchen Accessories, Cookware, Linen & Textiles, and Personal Care products. These buyers have an average purchase of $100+ with an average age of 66 and average income of $62,000.
SEGMENTSPRICE
147,686   TOTAL UNIVERSE / BASE RATE $100.00/M
95,795   12 Month Buyers + $10.00/M
58,593   6 Month Buyers + $15.00/M
26,668   3 Month Buyers + $20.00/M


DESCRIPTION

Profile :

Ginny's buyers get excited about... pink toasters, end tables that charge phones, compression socks in dazzling patterns and lots more.  Ginny's makes your day more fun and more colorful, by providing products that bring comfort, spice and a little more "Easy" into your life.

Continuation Usage includes: Home Furnishings, Insurance, Fashion, Credit, General Merchandise, Children's Products, Collectibles, Magazine Publications, Health, Sweepstakes, Travel, Home Security & Gardening.

 

Usage as of 04/01/24:

Brylane Home

General Merchandise Mailer
Frank Cawood and Associates
Insurance Mailer
Insurance Mailer
Healthy Living
Mason Shoe Company
Massey Shoe
Miles Kimball
Stoneberry

 
ADDITIONAL NOTES

$500 minimum on Reuse orders
USAGE

Brylane Home
Frank Cawood and Associates
Harriet Carter Gifts
Healthy Living
Mason Shoe Company
Massey Shoe
Miles Kimball
Sempris
ID NUMBER
NextMark 88303
Manager Ginnys
UNIVERSE
147,686
LIST TYPE
Consumer
 		 Mailing List
SOURCE
Direct mail sold
LIST MAINTENANCE
Counts through 06/02/2025
Last update 06/11/2025
Next update 07/07/2025
SELECTS
$100+ BUYERS 30.00/M
$20+ BUYERS 10.00/M
$50+ BUYERS 20.00/M
$80+ BUYERS 25.00/M
1 MONTH HOTLINE 25.00/M
3 MONTH HOTLINE 20.00/M
6 MONTH HOTLINE 15.00/M
AGE 15.00/M
CHILDS AGE RANGE SELECT 15.00/M
ETHNICITY 15.00/M
GENDER OF CHILD 15.00/M
GENDER/SEX 10.00/M
INCOME RANGE 15.00/M
LENGTH OF RESIDENCE 15.00/M
LIFESTYLE INTERESTS 15.00/M
Multi Buyer 10.00/M
New to File Buyer 10.00/M
Payment Method 10.00/M
PRESENCE OF CHILDREN 15.00/M
Product 20.00/M
SCF 5.00/M
STATE 5.00/M
ZIP 5.00/M
Zip +4 No charge
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $100
GENDER PROFILE
Male: 15%
Female: 85%
AVERAGE INCOME
Dollar: $62,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 8 /M
EXCHANGES
Please inquire.
KEY CODING
Key Coding is available
Charges:
ADDRESSING
DMA SUPPRESS NO CHARGE
EMAIL 50.00/F
Manual Zip Set up Fee 50.00/F
NTH NAME NO CHARGE
RUN CHARGE 8.00/M
OTHER RECOMMENDED LISTS    
PROFILE    
AGE   (15.00/M)
18-24 20,221
25-34 62,841
35-44 91,658
45-54 136,964
55-64 195,083
65-74 182,931
75+ 107,118

INCOME RANGE   (15.00/M)
Under-15000 73,115
15000-19999 31,023
20000-24999 42,053
25000-29999 45,918
30000-34999 61,028
35000-39999 56,443
40000-44999 70,509
45000-49999 53,614
50000-54999 53,374
55000-59999 48,587
60000-64999 49,069
65000-74999 67,019
75000-99999 93,584
100000-149999 57,493
150000-174999 12,105
175000-199999 6,003
200000-249999 3,828
250000+ 2,236

Product   (20.00/M)
Internet Buyers 96,533
Collectibles/Decoratives 43,638
Electronics 71,842
Fashion/Jewelry 90,588
Home/Furnishings/Kitchen 192,753
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Orders and Counts IMSorders@imsdm.com
Heather Mateus heather.mateus@imsdm.com
= Primary contact
 
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