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Montgomery Ward Buyers

Montgomery Ward buyers are mostly women that buy from the catalog and internet and have $100+ average purchases in home furnishings, linens and textiles, kitchen and home accessories, jewelry and fashion apparel, and electronics. They have an average age of 66, and an average income of $43,000.
SEGMENTSPRICE
277,353   TOTAL UNIVERSE / BASE RATE $100.00/M
181,229   12 MONTH BUYERS + $10.00/M
133,558   6 MONTH BUYERS + $15.00/M
91,364   3 MONTH BUYERS + $20.00/M
  FUNDRAISER, PUBLISHER, AND INSURANCE OFFERS $75.00/M


DESCRIPTION

Improving American Homes for more than 140 years, "Montgomery Ward" has been a well-known and trusted brand.  Today, Montgomery Ward offers one-stop shopping for items at affordable prices and continues to provide customers with quality, name-brand products like; Samsung, Rachael Ray, Canon, Keurig and more.

 

 

Usage as of 07/01/25:

APPAREL

COLLECTIBLES

FUNDRAISING
FURNITURE
GARDEN
GENERAL MERCHANDISE
GIFTS

HEALTH
HOME
HOME IMPROVEMENT
INSURANCE
PUBLISHING

WARRANTY
ADDITIONAL NOTES

$500 minimum on Reuse orders
USAGE

Beauty Boutique
Brylane Home
Carol Wright Gifts
Dr Leonard's Healthcare
Endurance Warranty Services LLC
FeelGood by Amerimark
Go Health
Harriet Carter Gifts
Healthy Living
Reimagine Marketing Group
Woman Within
ID NUMBER
NextMark 239853
Manager Montgomery
UNIVERSE
277,353
LIST TYPE
Consumer
 		 Mailing List
SOURCE
Direct Mail Sold (100%)
LIST MAINTENANCE
Counts through 01/30/2026
Last update 02/19/2026
Next update 03/04/2026
SELECTS
$100+ BUYERS 30.00/M
$20+ BUYERS 10.00/M
$50+ BUYERS 20.00/M
$80+ BUYERS 25.00/M
1 MONTH HOTLINE 25.00/M
3 MONTH HOTLINE 20.00/M
6 MONTH HOTLINE 15.00/M
Age 15.00/M
CHILDS AGE RANGE SELECT 15.00/M
ETHNICITY 15.00/M
GENDER OF CHILD 15.00/M
GENDER/SEX 10.00/M
INCOME RANGE 15.00/M
LENGTH OF RESIDENCE 15.00/M
LIFESTYLE INTERESTS 15.00/M
Multi Buyer 10.00/M
New To File Buyer 10.00/M
Payment Method 10.00/M
PRESENCE OF CHILDREN 15.00/M
Product 20.00/M
SCF 5.00/M
STATE 5.00/M
ZIP 5.00/M
Zip +4 No charge
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $100
GENDER PROFILE
Male: 20%
Female: 80%
AVERAGE INCOME
Dollar: $59,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 0
Run Charges: $ 8 /M
EXCHANGES
Exchange is allowed
KEY CODING
Key Coding is available
Charges:
ADDRESSING
DMA SUPPRESS NO CHARGE
EMAIL 75.00/F
Manual Zip Set Up Fee 50.00/F
NTH NAME NO CHARGE
RUN CHARGE 8.00/M
OTHER RECOMMENDED LISTS    
PROFILE    
Age   (15.00/M)
18-24 173
25-34 1,237
35-44 4,507
45-54 13,649
55-64 35,537
65-74 58,087
75+ 58,478

INCOME RANGE   (15.00/M)
Less than $15,000 19,219
$15,000-$19,999 14,963
$20,000-$29,999 20,607
$30,000-$39,999 18,801
$40,000-$49,999 16,062
$50,000-$59,999 5,825
$60,000-$69,999 10,246
$70,000-$79,999 14,733
$80,000-$89,999 5,178
$90,000-$99,999 9,685
$100,000+ 22,211
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Orders and Counts IMSorders@imsdm.com
Heather Mateus heather.mateus@imsdm.com
= Primary contact
 
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