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Montgomery Ward Buyers

Montgomery Ward buyers are mostly women that buy from the catalog and internet and have $100+ average purchases in home furnishings, linens and textiles, kitchen and home accessories, jewelry and fashion apparel, and electronics. They have an average age of 66, and an average income of $43,000.
SEGMENTSPRICE
269,140   TOTAL UNIVERSE / BASE RATE $100.00/M
174,702   12 MONTH BUYERS + $10.00/M
124,201   6 MONTH BUYERS + $15.00/M
53,793   3 MONTH BUYERS + $20.00/M
  FUNDRAISER, PUBLISHER, AND INSURANCE OFFERS $75.00/M


DESCRIPTION

Improving American Homes for more than 140 years, "Montgomery Ward" has been a well-known and trusted brand.  Today, Montgomery Ward offers one-stop shopping for items at affordable prices and continues to provide customers with quality, name-brand products like; Samsung, Rachael Ray, Canon, Keurig and more.

 

 

Usage as of 07/01/25:

APPAREL

COLLECTIBLES

FUNDRAISING
FURNITURE
GARDEN
GENERAL MERCHANDISE
GIFTS

HEALTH
HOME
HOME IMPROVEMENT
INSURANCE
PUBLISHING

WARRANTY
ADDITIONAL NOTES

$500 minimum on Reuse orders
ID NUMBER
NextMark 239853
Manager Montgomery
UNIVERSE
269,140
LIST TYPE
Consumer
 		 Mailing List
SOURCE
Direct Mail Sold (100%)
LIST MAINTENANCE
Counts through 03/31/2026
Last update 04/06/2026
Next update 05/04/2026
SELECTS
$100+ BUYERS 30.00/M
$20+ BUYERS 10.00/M
$50+ BUYERS 20.00/M
$80+ BUYERS 25.00/M
1 MONTH HOTLINE 25.00/M
3 MONTH HOTLINE 20.00/M
6 MONTH HOTLINE 15.00/M
Age 15.00/M
CHILDS AGE RANGE SELECT 15.00/M
ETHNICITY 15.00/M
GENDER OF CHILD 15.00/M
GENDER/SEX 10.00/M
INCOME RANGE 15.00/M
LENGTH OF RESIDENCE 15.00/M
LIFESTYLE INTERESTS 15.00/M
Multi Buyer 10.00/M
New To File Buyer 10.00/M
Payment Method 10.00/M
PRESENCE OF CHILDREN 15.00/M
Product 20.00/M
SCF 5.00/M
STATE 5.00/M
ZIP 5.00/M
Zip +4 No charge
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $100
GENDER PROFILE
Male: 20%
Female: 80%
AVERAGE INCOME
Dollar: $59,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 0
Run Charges: $ 8 /M
EXCHANGES
Exchange is allowed
KEY CODING
Key Coding is available
Charges:
ADDRESSING
DMA SUPPRESS NO CHARGE
EMAIL 75.00/F
Manual Zip Set Up Fee 50.00/F
NTH NAME NO CHARGE
RUN CHARGE 8.00/M
OTHER RECOMMENDED LISTS    
PROFILE    
Age   (15.00/M)
18-24 173
25-34 1,237
35-44 4,507
45-54 13,649
55-64 35,537
65-74 58,087
75+ 58,478

INCOME RANGE   (15.00/M)
Less than $15,000 19,219
$15,000-$19,999 14,963
$20,000-$29,999 20,607
$30,000-$39,999 18,801
$40,000-$49,999 16,062
$50,000-$59,999 5,825
$60,000-$69,999 10,246
$70,000-$79,999 14,733
$80,000-$89,999 5,178
$90,000-$99,999 9,685
$100,000+ 22,211
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Orders and Counts IMSorders@imsdm.com
Heather Mateus heather.mateus@imsdm.com
= Primary contact
 
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