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Montgomery Ward Buyers

Montgomery Ward buyers are mostly women that buy from the catalog and internet and have $100+ average purchases in home furnishings, linens and textiles, kitchen and home accessories, jewelry and fashion apparel, and electronics. They have an average age of 66, and an average income of $43,000.
SEGMENTSPRICE
285,276   TOTAL UNIVERSE / BASE RATE $100.00/M
186,350   12 MONTH BUYERS + $10.00/M
120,893   6 MONTH BUYERS + $15.00/M
83,855   3 MONTH BUYERS + $20.00/M
  FUNDRAISER, PUBLISHER, AND INSURANCE OFFERS $75.00/M


DESCRIPTION

Improving American Homes for more than 140 years, "Montgomery Ward" has been a well-known and trusted brand.  Today, Montgomery Ward offers one-stop shopping for items at affordable prices and continues to provide customers with quality, name-brand products like; Samsung, Rachael Ray, Canon, Keurig and more.

 

 

Usage as of 07/01/25:

APPAREL

COLLECTIBLES

FUNDRAISING
FURNITURE
GARDEN
GENERAL MERCHANDISE
GIFTS

HEALTH
HOME
HOME IMPROVEMENT
INSURANCE
PUBLISHING

WARRANTY
ADDITIONAL NOTES

$500 minimum on Reuse orders
USAGE

Beauty Boutique
Brylane Home
Carol Wright Gifts
Dr Leonard's Healthcare
Endurance Warranty Services LLC
FeelGood by Amerimark
Go Health
Harriet Carter Gifts
Healthy Living
Reimagine Marketing Group
Woman Within
ID NUMBER
NextMark 239853
Manager Montgomery
UNIVERSE
285,276
LIST TYPE
Consumer
 		 Mailing List
SOURCE
Direct Mail Sold (100%)
LIST MAINTENANCE
Counts through 11/28/2025
Last update 12/19/2025
Next update 01/08/2026
SELECTS
$100+ BUYERS 30.00/M
$20+ BUYERS 10.00/M
$50+ BUYERS 20.00/M
$80+ BUYERS 25.00/M
1 MONTH HOTLINE 25.00/M
3 MONTH HOTLINE 20.00/M
6 MONTH HOTLINE 15.00/M
Age 15.00/M
CHILDS AGE RANGE SELECT 15.00/M
ETHNICITY 15.00/M
GENDER OF CHILD 15.00/M
GENDER/SEX 10.00/M
INCOME RANGE 15.00/M
LENGTH OF RESIDENCE 15.00/M
LIFESTYLE INTERESTS 15.00/M
Multi Buyer 10.00/M
New To File Buyer 10.00/M
Payment Method 10.00/M
PRESENCE OF CHILDREN 15.00/M
Product 20.00/M
SCF 5.00/M
STATE 5.00/M
ZIP 5.00/M
Zip +4 No charge
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $100
GENDER PROFILE
Male: 20%
Female: 80%
AVERAGE INCOME
Dollar: $59,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 0
Run Charges: $ 8 /M
EXCHANGES
Exchange is allowed
KEY CODING
Key Coding is available
Charges:
ADDRESSING
DMA SUPPRESS NO CHARGE
EMAIL 75.00/F
Manual Zip Set Up Fee 50.00/F
NTH NAME NO CHARGE
RUN CHARGE 8.00/M
OTHER RECOMMENDED LISTS    
PROFILE    
Age   (15.00/M)
18-24 22,301
25-34 68,737
35-44 98,426
45-54 146,605
55-64 204,247
65-74 188,420
75+ 127,663

INCOME RANGE   (15.00/M)
Under-15000 86,044
15000-19999 36,423
20000-24999 48,796
25000-29999 53,723
30000-34999 68,748
35000-39999 63,863
40000-44999 78,630
45000-49999 57,215
50000-54999 57,860
55000-59999 50,510
60000-64999 51,481
65000-74999 67,926
75000-99999 92,953
100000-149999 53,472
150000-174999 10,874
175000-199999 5,018
200000-249999 3,488
250000+ 2,103

Product   (20.00/M)
Internet Buyers 148,958
Collectibles/Decorative 42,077
Electronics 107,912
Fashion/Jewelry 138,006
Home/Furnishings/Kitchen 274,095
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Orders and Counts IMSorders@imsdm.com
Heather Mateus heather.mateus@imsdm.com
= Primary contact
 
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