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Ashro Buyers - Package Hand Inserts

The Ashro Lifestyle African-American apparel multi-channel buyer offers a 100% direct marketing responsive audience of fashion-conscious women. These career women have purchased high fashion apparel and accessories from the Ashro Lifestyle brand. What makes this program unique, is your ad is hand inserted exclusively into outgoing packages. The Ashro design team has curated a collection of silhouettes that are shaped and designed for Afrocentric Style.
SEGMENTSPRICE
97,700   TOTAL UNIVERSE / BASE RATE $60.00/M
5,000   January
8,000   February
10,000   March
7,000   April
10,000   May
8,000   June
5,000   July
5,000   August
10,000   September
7,000   October
15,000   November
7,000   December


DESCRIPTION

The Ashro Lifestyle African-American apparel catalog buyer file offers a 100% direct mail sold audience of fashion-conscious women. These career women have purchased high fashion apparel and accessories from the new Ashro Lifestyle catalog. What makes this program unique, is your ad is hand inserted exclusively into outgoing packages.

 

Ashro Lifestyle buyers are proven responsive to fashion, jewelry, publishing, general merchandise, cosmetics, insurance, gift, collectible, fundraising, and publishing offers. The Ashro design team has curated a collection of silhouettes that are shaped and designed for Afrocentric Style.

 

 

Ashro is part of the Colony Brands portfolio of catalogs that include:

 

Home Brands: Montgomery Ward, Seventh Avenue, Ginnys, Through The Country Door, Harriet Carter

 

Fashion Brands: Monroe & Main, Ashro, Midnight Velvet, Beauty Boutique, Carol Wright

 

Gourmet Food Gift Brands: Swiss Colony, Wisconsin Cheeseman, Tender Filet

 

Personal Care Brands: Dr Leonards, Healthy Living, Essentials

 

Average Age 70

Average Income $54,150

Average Purchase $100

Gender 95% female

 

Usage as of 07/01/25

Electronics

Home Decor

Jewelry

 

 

 

SAMPLE AND EXACT WEIGHT MUST BE SUBMITTED FOR APPROVAL!

 

SHIPPING INFORMATION

Materials must be delivered no more than 2 weeks and no less than 1 week prior to the insertion date. Receipt of product in advance of 2 weeks may incur storage charges.

 



DIMENSIONS
  • Maximum Size: 5 1/2" x 8 1/2"
  • Minimum Size: 3" x 5"
  • Oversized: Inquire
  • Maximum Weight: 1/5 ounce
  • Overweight: Inquire
  • Maximum Inserts: 2
ADDITIONAL NOTES

SAMPLE AND EXACT WEIGHT MUST BE SUBMITTED FOR APPROVAL! SHIPPING INFORMATION Materials must be delivered no more than 2 weeks and no less than 1 week prior to the insertion date. Receipt of product in advance of 2 weeks may incur storage charges. Please inquire on exact quantity to be shipped to each facility.

USAGE

M & M Bedding
St Jude Children's Research Hospital
The Bradford Group


ID NUMBER
NextMark 281727
Manager ASPIP
UNIVERSE
97,700
LIST TYPE
Consumer
 
Package Insert Program
SOURCE
Direct mail sold
LIST MAINTENANCE
Counts through 07/31/2025
Last update 09/10/2025
Next update 09/03/2025
SELECTS
Hand Insert Fee 18.00/M
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $100
GENDER PROFILE
Male: 5%
Female: 95%
MINIMUM ORDER
Quantity: 25,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is not allowed.
EXCHANGES
Exchange is not allowed
KEY CODING
Key Coding is not available
OTHER RECOMMENDED LISTS    
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Heather Mateus Manager heather.mateus@imsdm.com
Melissa Reuter melissa.reuter@imsdm.com
= Primary contact