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Midnight Velvet Buyers

Midnight Velvet buyers are mostly women who purchase jewelry, clothing, and accessories of signature style made affordable. These buyers have an average age of 70 with an average income of $53,000 and have an average purchase of $100+.
SEGMENTSPRICE
134,305   TOTAL UNIVERSE / BASE RATE $100.00/M
87,118   12 Month Buyers + $10.00/M
50,793   6 Month Buyers + $15.00/M
33,270   3 Month Buyers + $20.00/M
  FUNDRAISER, PUBLISHER, AND INSURANCE OFFERS $75.00/M


DESCRIPTION

Profile :

Midnight Velvet brings you distinctive home accessories and eye-catching apparel with the extra details you love.  Your Style Destination for Fashion & Home, Midnight Velvet creates a shopping experience that immerses you into a world of dramatic fashions and unique home decor that delights with its qualtiy and beauty.

Continuation Usage includes: Fashion, Home Furnishings, Insurance, Credit, General Merchandise, Collectibles, Magazine Publications, Health, Sweepstakes, Travel, Home Security & Gardening.

 

Usage as of 07/01/25:

 APPAREL

COLLECTIBLES

FUNDRAISING
FURNITURE
GARDEN
GENERAL MERCHANDISE
GIFTS

HEALTH
HOME
HOME IMPROVEMENT
INSURANCE 

WARRANTY

 
ADDITIONAL NOTES

$500 minimum on Reuse orders
USAGE

Brylane Home
Catherines
FeelGood by Amerimark
Healthy Living
Swimsuits For All
Time For Me Amerimark
Woman Within
ID NUMBER
NextMark 88323
Manager MidnightVelvet
UNIVERSE
134,305
LIST TYPE
Consumer
 		 Mailing List
SOURCE
Direct Mail Sold (100%)
LIST MAINTENANCE
Counts through 11/28/2025
Last update 12/19/2025
Next update 01/08/2026
SELECTS
$100+ BUYERS 30.00/M
$20+ BUYERS 10.00/M
$50+ BUYERS 20.00/M
$80+ BUYERS 25.00/M
1 MONTH HOTLINE 25.00/M
3 MONTH HOTLINE 20.00/M
6 MONTH HOTLINE 15.00/M
AGE 15.00/M
CHILDS AGE RANGE SELECT 15.00/M
ETHNICITY 15.00/M
GENDER OF CHILD 15.00/M
GENDER/SEX 10.00/M
INCOME RANGE 15.00/M
LIFESTYLE INTERESTS 15.00/M
Multi Buyer 10.00/M
New to File Buyer 10.00/M
Payment Method 10.00/M
PRESENCE OF CHILDREN 15.00/M
Product 20.00/M
SCF 5.00/M
STATE 5.00/M
ZIP 5.00/M
Zip+4 No charge
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $100
GENDER PROFILE
Male: 10%
Female: 90%
AVERAGE INCOME
Dollar: $68,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 8 /M
EXCHANGES
Please inquire.
KEY CODING
Key Coding is available
Charges:
ADDRESSING
DMA SUPPRESS NO CHARGE
EMAIL 50.00/F
Manual Zip Set Up Fee 50.00/F
NTH NAME NO CHARGE
RUN CHARGE 8.00/M
OTHER RECOMMENDED LISTS    
PROFILE    
AGE   (15.00/M)
18-24 18,033
25-34 58,161
35-44 79,084
45-54 123,022
55-64 189,827
65-74 187,905
75+ 121,837

INCOME RANGE   (15.00/M)
Under-15000 59,618
15000-19999 25,292
20000-24999 40,059
25000-29999 37,788
30000-34999 57,164
35000-39999 48,401
40000-44999 65,005
45000-49999 49,977
50000-54999 51,611
55000-59999 45,754
60000-64999 48,471
65000-74999 70,493
75000-99999 105,750
100000-149999 68,795
150000-174999 14,919
175000-199999 8,161
200000-249999 5,871
250000+ 3,785

Product   (20.00/M)
Internet Buyers 74,464
Home/Furnishings/Kitchen 93,065
Fashion/Jewelry 185,834
Plus Size Buyers 113,619
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Orders and Counts IMSorders@imsdm.com
Heather Mateus heather.mateus@imsdm.com
= Primary contact
 
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