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Ashro Buyers

The Ashro Lifestyle apparel multi-channel buyer offers a 100% direct marketing responsive audience of fashion-conscious women. The Ashro design team has curated a collection of silhouettes that are shaped and designed for Afrocentric Style. These career women have purchased high fashion apparel and accessories from Ashro Lifestyle brand. These buyers have an average age of 70 with an average income of $54,150 and an average purchase of $100+.
SEGMENTSPRICE
111,393   TOTAL UNIVERSE / BASE RATE $110.00/M
73,077   12 Month Buyers + $10.00/M
44,850   6 Month Buyers + $15.00/M
24,834   3 Month Buyers + $20.00/M
  FUNDRAISER, PUBLISHER, AND INSURANCE OFFERS $75.00/M


DESCRIPTION

Profile :

The Ashro design team has curated a collection of silhouettes that are shaped and designed for Afrocentric Style.  Unique ensembles rich in color and patterns are tailored for stylish fashions, new narratives, and easy, breezy fashion statements.

 

 

Ashro is part of the Colony Brands portfolio of catalogs that include:

Home Brands: Montgomery Ward, Seventh Avenue, Ginny's, Through The Country Door, Harriet Carter

Fashion Brands: Monroe & Main, Ashro, Midnight Velvet, Beauty Boutique, Carol Wright

Gourmet Food Gift Brands: Swiss Colony, Wisconsin Cheeseman, Tender Filet.

Personal Care Brands: Dr Leonards, Healthy Living, Essentials

 

Usage as of 07/01/25:

Apparel

Auto
Health
Home Services
Insurance
Warranty

 

 
ADDITIONAL NOTES

$500 minimum on Reuse orders
ID NUMBER
NextMark 194442
Manager AshroLifestyle
UNIVERSE
111,393
LIST TYPE
Consumer
 		 Mailing List
SOURCE
Direct mail sold
LIST MAINTENANCE
Counts through 01/30/2026
Last update 02/19/2026
Next update 03/04/2026
SELECTS
$100+ BUYERS 30.00/M
$20+ BUYERS 10.00/M
$50+ BUYERS 20.00/M
$80+ BUYERS 25.00/M
1 MONTH HOTLINE 25.00/M
3 MONTH HOTLINE 20.00/M
6 MONTH HOTLINE 15.00/M
AGE 15.00/M
CHILDS AGE RANGE SELECT 15.00/M
ETHNICITY 15.00/M
GENDER OF CHILD 15.00/M
GENDER/SEX 10.00/M
INCOME 15.00/M
LIFESTYLE INTERESTS 15.00/M
Multi Buyer 10.00/M
New to File Buyer 10.00/M
Payment Method 10.00/M
PRESENCE OF CHILDREN 15.00/M
Product 20.00/M
SCF 5.00/M
STATE 5.00/M
ZIP 5.00/M
Zip+4 No charge
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $100
GENDER PROFILE
Male: 5%
Female: 95%
AVERAGE INCOME
Dollar: $64,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 8 /M
EXCHANGES
Please inquire.
KEY CODING
Key Coding is available
Charges:
ADDRESSING
DMA SUPPRESS NO CHARGE
EMAIL 75.00/F
Manual Zip Set Up Fee 50.00/F
NTH NAME NO CHARGE
RUN CHARGE 8.00/M
OTHER RECOMMENDED LISTS    
PROFILE    
AGE   (15.00/M)
18-24 16
25-34 126
35-44 389
45-54 1,706
55-64 8,536
65-74 24,659
75+ 31,478

INCOME   (15.00/M)
Less than $15,000 6,372
$15,000-$19,999 4,252
$20,000-$29,999 6,984
$30,000-$39,999 6,713
$40,000-$49,999 5,818
$50,000-$59,999 2,221
$60,000-$69,999 4,371
$70,000-$79,999 6,924
$80,000-$89,999 2,530
$90,000-$99,999 5,277
$100,000+ 13,753
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Orders and Counts IMSorders@imsdm.com
Heather Mateus heather.mateus@imsdm.com
= Primary contact
 
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