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Ashro Buyers

The Ashro Lifestyle apparel multi-channel buyer offers a 100% direct marketing responsive audience of fashion-conscious women. The Ashro design team has curated a collection of silhouettes that are shaped and designed for Afrocentric Style. These career women have purchased high fashion apparel and accessories from Ashro Lifestyle brand. These buyers have an average age of 70 with an average income of $54,150 and an average purchase of $100+.
SEGMENTSPRICE
117,534   TOTAL UNIVERSE / BASE RATE $110.00/M
75,630   12 Month Buyers + $10.00/M
46,744   6 Month Buyers + $15.00/M
24,412   3 Month Buyers + $20.00/M
  FUNDRAISER, PUBLISHER, AND INSURANCE OFFERS $75.00/M


DESCRIPTION

Profile :

The Ashro design team has curated a collection of silhouettes that are shaped and designed for Afrocentric Style.  Unique ensembles rich in color and patterns are tailored for stylish fashions, new narratives, and easy, breezy fashion statements.

 

 

Ashro is part of the Colony Brands portfolio of catalogs that include:

Home Brands: Montgomery Ward, Seventh Avenue, Ginny's, Through The Country Door, Harriet Carter

Fashion Brands: Monroe & Main, Ashro, Midnight Velvet, Beauty Boutique, Carol Wright

Gourmet Food Gift Brands: Swiss Colony, Wisconsin Cheeseman, Tender Filet.

Personal Care Brands: Dr Leonards, Healthy Living, Essentials

 

Usage as of 07/01/25:

Apparel

Auto
Health
Home Services
Insurance
Warranty

 

 
ADDITIONAL NOTES

$500 minimum on Reuse orders
ID NUMBER
NextMark 194442
Manager AshroLifestyle
UNIVERSE
117,534
LIST TYPE
Consumer
 		 Mailing List
SOURCE
Direct mail sold
LIST MAINTENANCE
Counts through 07/31/2025
Last update 08/11/2025
Next update 09/03/2025
SELECTS
$100+ BUYERS 30.00/M
$20+ BUYERS 10.00/M
$50+ BUYERS 20.00/M
$80+ BUYERS 25.00/M
1 MONTH HOTLINE 25.00/M
3 MONTH HOTLINE 20.00/M
6 MONTH HOTLINE 15.00/M
AGE 15.00/M
CHILDS AGE RANGE SELECT 15.00/M
ETHNICITY 15.00/M
GENDER OF CHILD 15.00/M
GENDER/SEX 10.00/M
INCOME 15.00/M
LIFESTYLE INTERESTS 15.00/M
Multi Buyer 10.00/M
New to File Buyer 10.00/M
Payment Method 10.00/M
PRESENCE OF CHILDREN 15.00/M
Product 20.00/M
SCF 5.00/M
STATE 5.00/M
ZIP 5.00/M
Zip+4 No charge
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $100
GENDER PROFILE
Male: 5%
Female: 95%
AVERAGE INCOME
Dollar: $64,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 8 /M
EXCHANGES
Please inquire.
KEY CODING
Key Coding is available
Charges:
ADDRESSING
DMA SUPPRESS NO CHARGE
EMAIL 75.00/F
Manual Zip Set Up Fee 50.00/F
NTH NAME NO CHARGE
RUN CHARGE 8.00/M
OTHER RECOMMENDED LISTS    
PROFILE    
AGE   (15.00/M)
18-24 12,333
25-34 39,009
35-44 52,795
45-54 82,166
55-64 119,394
65-74 116,809
75+ 78,177

INCOME   (15.00/M)
Under-15000 44,131
15000-19999 17,157
20000-24999 29,783
25000-29999 24,884
30000-34999 41,911
35000-39999 30,935
40000-44999 45,352
45000-49999 30,103
50000-54999 35,501
55000-59999 27,808
60000-64999 30,209
65000-74999 41,088
75000-99999 62,458
100000-149999 39,910
150000-174999 8,379
175000-199999 4,181
200000-249999 2,774
250000+ 1,668

Product   (20.00/M)
Internet Buyers 58,026
Plus Size Buyers 99,503
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Orders and Counts IMSorders@imsdm.com
Heather Mateus heather.mateus@imsdm.com
= Primary contact
 
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