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The Swiss Colony - Catalog Blow-ins

The Swiss Colony food and gift buyers are mostly women who purchase the finest foods and gifts for the Holiday season. These gifts include a wide variety of the finest cheese, meats, pastries. Swiss Colony has remained a leader in the direct marketing industry since 1926. Swiss Colony buyers are proven responsive to credit card, general merchandise, mature/senior age, fundraising, cosmetics, jewelry, children's, business, fashion/apparel, insurance, horticulture, and collectibles offers.
SEGMENTSPRICE
15,528,000   TOTAL UNIVERSE / BASE RATE $50.00/M
694,000   August
1,252,000   September
702,000   October
12,880,000   November


DESCRIPTION

 The Swiss Colony food and gift buyers are mostly women who purchase the finest foods and gifts for the Holiday season. These gifts include a wide variety of the finest cheese, meats, pastries. Swiss Colony has remained a leader in the direct marketing industry since 1926.
Swiss Colony buyers are proven responsive to credit card, general merchandise, mature/senior age, fundraising, cosmetics, jewelry, children's, business, fashion/apparel, insurance, horticulture, and collectibles offers.

 

Average Age is 66

Average Income is $75,000

Average Purchase is $90

Gender is 76% female

 

Usage as of 10/01/24:

Consumer Cellular

Insurance Mailer

Medical Mailer

Nano Hearing Aid

The Bradford Group

  

SAMPLE AND EXACT WEIGHT MUST BE SUBMITTED FOR APPROVAL!  

  

SHIPPING INFORMATION

Materials must be delivered no more than 4 weeks and no less than 3 weeks prior to the insertion date. Receipt of product in advance of 4 weeks may incur storage charges.



DIMENSIONS
  • Maximum Size: 4" x 6"
  • Minimum Size: 3 1/2" x 5"
  • Oversized: Inquire
  • Maximum Weight: 1/5 ounce
  • Overweight: Inquire
  • Maximum Inserts: 2
USAGE

Luminess Direct
The Bradford Group
Tranzact (Mutual of Omaha)


ID NUMBER
NextMark 234482
Manager SBIP
UNIVERSE
15,528,000
LIST TYPE
Consumer
 
Blow-in
SOURCE
Direct mail sold
LIST MAINTENANCE
Counts through 06/02/2025
Last update 06/11/2025
Next update 07/07/2025
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $90
GENDER PROFILE
Male: 24%
Female: 76%
AVERAGE INCOME
Dollar: $75,000
MINIMUM ORDER
Quantity: 100,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is not allowed.
EXCHANGES
Exchange is not allowed
KEY CODING
Key Coding is not available
OTHER RECOMMENDED LISTS    
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Tim Hauer hauertim@imsdm.com (608) 324-4456 (608) 324-4503
= Primary contact