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Dr. Leonard's Healthcare Catalog Blow-In Program

Dr. Leonard's, the nation's leading discount healthcare catalog, reaches a mature, mail-responsive audience that has purchased from the wide selection of healthcare, personal care and home accessory products found in Dr. Leonard's exclusive catalog. These individuals enjoy the convenience of direct mail and have come to rely on a varied mix of quality items for their health and for their homes. This catalog features mobility products, support and comfort, personal care, health and beauty, exercise items as well as housewares, apparel, shoes and so much more in their catalogs.   This blow-in program works for health and beauty, food and gift, life insurance, home improvement and safety as well as apparel and accessories. This mostly female consumer (72% female) has an average age of 60+. Most are married and homeowners, with incomes of $50,000.
SEGMENTSPRICE
2,424,000   TOTAL UNIVERSE / BASE RATE $50.00/M
  January
  February
200,000   March
1,070,000   April
250,000   May
210,000   June
226,000   July
  August
308,000   September
  October
160,000   November


DESCRIPTION

Dr. Leonard's, the nation's leading discount healthcare catalog, reaches a mature, mail-responsive audience that has purchased from the wide selection of healthcare, personal care and home accessory products found in Dr. Leonard's exclusive catalog. These individuals enjoy the convenience of direct mail and have come to rely on a varied mix of quality items for their health and for their homes. This catalog features mobility products, support and comfort, personal care, health and beauty, exercise items as well as housewares, apparel, shoes and so much more in their catalogs.   This blow-in program works for health and beauty, food and gift, life insurance, home improvement and safety as well as apparel and accessories. This mostly female consumer (70% female) has an average age of 60+. Most are married and homeowners, with incomes of $50,000.

 

Usage as of 09/01/24:

Insurance Mailer
Medical Mailer
Nutrisystem, Inc
The Bradford Group

Computer Mailer

Safe Step

Walker Mailer

Leaf Filter

NutriSystem

 
DIMENSIONS
  • Maximum Size: 6" x 6"
  • Minimum Size: 3" x 5"
  • Oversized: Yes
  • Maximum Weight: 1/5 ounce
  • Overweight: Inquire
  • Maximum Inserts: 2
ID NUMBER
NextMark 621307
Manager
UNIVERSE
2,424,000
LIST TYPE
Consumer
 		 Blow-in
SOURCE
Direct mail sold
LIST MAINTENANCE
Counts through 06/02/2025
Last update 06/11/2025
Next update 07/07/2025
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $52
GENDER PROFILE
Male: 30%
Female: 70%
AVERAGE INCOME
Dollar: $50,000
MINIMUM ORDER
Quantity: 100,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is not allowed.
EXCHANGES
Exchange is not allowed
KEY CODING
Key Coding is not available
OTHER RECOMMENDED LISTS    
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Kevin Callahan Manager callahan@imsdm.com (608) 328-8635 (608) 324-4503
Tim Hauer Insert Manager hauertim@imsdm.com (608) 324-4456 (608) 324-4503
= Primary contact
 
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