Carol Wright reaches a mature, mail-responsive audience that has purchased from the wide selection of home, apparel and health products found in Carol Wright's exclusive catalog. These individuals enjoy the convenience of direct mail and have come to rely on a varied mix of quality items for their home and for their health.
This blow-in program works very well for apparel and accessories, health and beauty, food and gift, collectibles, home improvement and safety, and life insurance, just to name a few. This primarily female consumer (78% female) has an average age of 50+. They have a household income of $50,000 and spend an average of $55 per order. 67% purchase with a credit card, while 33% pay with
cash.
Average order of $50+
Average age of 56
Average income $50,000
Gender is 80% female
Carol Wright is part of the Colony Brands portfolio of catalogs that include:
Home Brands: Montgomery Ward, Seventh Avenue, Ginny’s, Through The Country Door, Harriet Carter
Fashion Brands: Monroe & Main, Ashro, Midnight Velvet, Beauty Boutique, Carol Wright
Gourmet Food Gift Brands: Swiss Colony, Wisconsin Cheeseman, Tender Filet.
Personal Care Brands: Dr Leonards, Health Living, Essentials
Usage as of 04/01/25
Chewy
Insurance Mailer
Insurance Mailer
Jitterbug
Leaf Filter North
MD Hearing
Nutrisystem Inc.
Omaha Creative Group
Safe Step
The Bradford Group
General Comments:
SAMPLE AND EXACT WEIGHT MUST BE SUBMITTED FOR APPROVAL
SHIPPING INFORMATION
Materials must be delivered no more than 3 weeks and no less than 2 weeks prior
to the insertion date. Receipt of product in advance of 3 weeks may incure
storage charges.
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