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Dr. Leonard's / Harriet Carter Catalog Blow-In Program

Dr. Leonard's and Harriet Carter, the nation's leading discount healthcare catalogs, reach a mature, mail-responsive audience that has purchased from the wide selection of healthcare, personal care and home accessory products found in Dr. Leonard's and Harriet Carter exclusive catalogs. These individuals enjoy the convenience of direct mail and have come to rely on a varied mix of quality items for their health and for their homes. These catalogs features mobility products, support and comfort, personal care, health and beauty, exercise items as well as housewares, shoes, household helpers, organizers, home décor, kitchen, bed, bath, apparel, holiday, children's merchandise, collectibles, entertainment, lawn & garden, pet, and so much more in their catalogs.   This blow-in program works for health and beauty, food and gift, life insurance, home improvement and safety as well as apparel and accessories. This mostly female consumer (72% female) has an average age of 60+. Most are married and homeowners, with incomes of $50,000.
SEGMENTSPRICE
9,008,000   TOTAL UNIVERSE / BASE RATE $50.00/M
2,060,000   January
2,504,000   February
  March
  April
  May
  June
  July
2,444,000   August
  September
2,000,000   October
  November


DESCRIPTION

Dr. Leonard's and Harriet Carter, the nation's leading discount healthcare catalogs, reach a mature, mail-responsive audience that has purchased from the wide selection of healthcare, personal care and home accessory products found in Dr. Leonard's and Harriet Carter exclusive catalogs. These individuals enjoy the convenience of direct mail and have come to rely on a varied mix of quality items for their health and for their homes. These catalogs features mobility products, support and comfort, personal care, health and beauty, exercise items as well as housewares, apparel, shoes, household helpers, organizers, home décor, kitchen, bed, bath, holiday, children's merchandise, collectibles, entertainment, lawn & garden, pet, and so much more in their catalogs.   
 
This blow-in program works for health and beauty, food and gift, life insurance,
home improvement and safety as well as apparel and accessories. This mostly
female consumer (72% female) has an average age of 60+. Most are married and
homeowners, with incomes of $50,000.

 

Usage as of 07/01/25:

Collectibles
Electronics
Food & Beverage
Health
Home Improvement
Insurance 

 

 



DIMENSIONS
  • Maximum Size: 6" x 6"
  • Minimum Size: 3" x 5"
  • Oversized: Yes
  • Maximum Weight: 1/5 ounce
  • Overweight: Inquire
  • Maximum Inserts: 2
ID NUMBER
NextMark 635297
Manager
UNIVERSE
9,008,000
LIST TYPE
Consumer
 
Blow-in
SOURCE
Direct mail sold
LIST MAINTENANCE
Counts through 06/30/2025
Last update 07/17/2025
Next update 08/08/2025
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $52
GENDER PROFILE
Male: 30%
Female: 70%
AVERAGE INCOME
Dollar: $50,000
MINIMUM ORDER
Quantity: 100,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is not allowed.
EXCHANGES
Exchange is not allowed
KEY CODING
Key Coding is not available
OTHER RECOMMENDED LISTS    
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Tim Hauer Manager hauertim@imsdm.com (608) 324-4456 (608) 324-4503
= Primary contact