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Country Door Buyers

Country Door buyers are mostly women who purchase country inspired home furnishings, clothing, and gifts. These buyers have an average age of 68 with an average income of $82,000 and spend an average of $100+ on purchases.
SEGMENTSPRICE
306,646   TOTAL UNIVERSE / BASE RATE $100.00/M
181,289   12 Month Buyers + $10.00/M
106,947   6 Month Buyers + $15.00/M
51,618   3 Month Buyers + $20.00/M


DESCRIPTION

The carefully selected home collections you'll find at Country Door offer both contemporary and classic pieces to mix and match for your own unique style.  From everyday decor to seasonal updates, you'll find the perfect pieces to create your cozy dream home.

Continuation Usage includes: Home Furnishings, Insurance, Fashion, Credit, General Merchandise, Children's Products, Collectibles, Magazine Publications, Health, Sweepstakes, Travel, Home Security & Gardening.

 

Country Door is part of the Colony Brands portfolio of catalogs that include:

Home Brands: Montgomery Ward, Seventh Avenue, Ginny’s, Through the Country Door, Harriet Carter

Fashion Brands: Monroe & Main, Ashro, Midnight Velvet, Beauty Boutique, Carol Wright

Gourmet Food Gift Brands: Swiss Colony, Wisconsin Cheeseman, Tender Filet.

Personal Care Brands: Dr Leonards, Healthy Living, Essentials

 

 

Usage as of 04/01/24:

 

Acorn Direct OH
Bas Bleu
Brylane Home
Insurance Mailer
Massey Shoe
Plow & Hearth
Signals
Stoneberry
Sturbridge Yankee Workshop
Vermont Country Store (The)
Wind & Weather
Woman Within

 
ADDITIONAL NOTES

$500 minimum on Reuse orders
USAGE

Brylane Home
Massey Shoe
Plow & Hearth
Signals
Sturbridge Yankee Workshop
Wind & Weather
Woman Within
ID NUMBER
NextMark 88285
Manager CountryDoor
UNIVERSE
306,646
LIST TYPE
Consumer
 		 Mailing List
SOURCE
Direct Mail Sold (100%)
LIST MAINTENANCE
Counts through 06/02/2025
Last update 06/11/2025
Next update 07/07/2025
SELECTS
$100+ BUYERS 30.00/M
$20+ BUYERS 10.00/M
$50+ BUYERS 20.00/M
$80+ BUYERS 25.00/M
1 MONTH HOTLINE 25.00/M
3 MONTH HOTLINE 20.00/M
6 MONTH HOTLINE 15.00/M
AGE 15.00/M
CHILDS AGE RANGE SELECT 15.00/M
ETHNICITY 15.00/M
GENDER OF CHILD 15.00/M
GENDER/SEX 10.00/M
INCOME RANGE 15.00/M
LENGTH OF RESIDENCE 15.00/M
LIFESTYLE SELECT 15.00/M
Multi Buyer 10.00/M
New to File Buyer 10.00/M
Payment Method 10.00/M
PRESENCE OF CHILDREN 15.00/M
Product 20.00/M
SCF 5.00/M
STATE 5.00/M
ZIP 5.00/M
Zip+4 No charge
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $100
GENDER PROFILE
Male: 10%
Female: 90%
AVERAGE INCOME
Dollar: $82,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 8 /M
EXCHANGES
Please inquire.
KEY CODING
Please Inquire about Key Coding
ADDRESSING
DMA SUPPRESS NO CHARGE
EMAIL 50.00/F
Manual Zip Set Up Fee 50.00/F
NTH NAME NO CHARGE
RUN CHARGE 8.00/M
OTHER RECOMMENDED LISTS    
PROFILE    
AGE   (15.00/M)
18-24 17,981
25-34 58,424
35-44 78,636
45-54 114,771
55-64 185,718
65-74 184,873
75+ 110,298

INCOME RANGE   (15.00/M)
Under-15000 32,230
15000-19999 16,541
20000-24999 23,585
25000-29999 26,074
30000-34999 37,264
35000-39999 37,372
40000-44999 47,865
45000-49999 49,462
50000-54999 40,342
55000-59999 46,656
60000-64999 48,139
65000-74999 81,700
75000-99999 131,911
100000-149999 97,826
150000-174999 23,484
175000-199999 14,058
200000-249999 11,693
250000+ 8,440

Product   (20.00/M)
Internet Buyers 147,776
Collectibles/Decorative 79,042
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Orders and Counts IMSorders@imsdm.com
Heather Mateus heather.mateus@imsdm.com
= Primary contact
 
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