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Colony Brands - Buyer Masterfile Enhanced

Colony Brands - Buyer Masterfile Enhanced is a database of 16 consumer catalogs that provide you with millions of productive shoppers to select. These catalog and internet buyers have an average age of 56 with an average income of $72,000. Their average purchase is $90+.
SEGMENTSPRICE
2,458,228   TOTAL UNIVERSE / BASE RATE $100.00/M
1,644,797   12 Month Buyers + $10.00/M
634,322   6 Month Buyers + $15.00/M
321,418   3 Month Buyers + $20.00/M
124,884   1 Month Buyers
  Fundraiser, Publisher, And Insurance Offers $75.00/M


DESCRIPTION

Colony Brands - Buyer Masterfile Enhanced is a database that provides an attractive universe of catalog and internet buyers with an average age of 56 with an average income of $72,000.  Their average purchase is $90+ these shoppers are ready to buy.  In additon to having catalog purchase product selections, The Colony Brands Masterfile is enhanced with demographic, lifestyle, and ethnic selections to effectivley target your customer.

The Colony Brands Enhanced Masterfile buyers are proven responsive to: home furnishings, food, cosmetics, children's, fashion, gift, collectible, jewelry, book/CD/tape/video clubs, credit card, insurance, horticulture, general merchandise, fundraising and publishing offers.

 

 

Colony Brands portfolio of catalogs includes:

Home Brands: Montgomery Ward, Seventh Avenue, Ginny's, Country Door,Harriet Carter

Fashion Brands: Monroe & Main, Ashro, Midnight Velvet, Beauty Boutique, Carol Wright

Gourmet Food Gift Brands: Swiss Colony, Wisconsin Cheeseman, Tender Filet.

Personal Care Brands: Dr Leonards, Healthy Living, Essentials

 

Usage as of 07/01/25:

Apparel
Discount -Rewards Clubs
Fundraising
Health
Home
Home Improvement
Insurance 
Publishing
Supplements
Warranty 
ADDITIONAL NOTES

$500 minimum on Reuse orders
USAGE

Beauty Boutique
Brylane Home
Carol Wright Gifts
Catherines
Credit One Bank
Dallas Morning News The
Discover
Dr Leonard's Healthcare
Endurance Warranty Services LLC
Glassroots Marketing
Go Health
Harriet Carter Gifts
Healthy Living
Highlights for Children
Jitterbug
LTD Commodities
Life Line Screening of America
M & M Bedding
My Health Angel
Optum AARP
Progrexion
Quote Velocity
SmartEnergy
Starcrest of California
The Bradford Group
Time For Me Amerimark
Town & Country Corporation
Woman Within
ID NUMBER
NextMark 307907
Manager
UNIVERSE
2,458,228
LIST TYPE
Consumer
 		 Mailing List
SOURCE
Direct mail sold, Catalog
LIST MAINTENANCE
Counts through 07/31/2025
Last update 08/11/2025
Next update 09/03/2025
SELECTS
$100+ BUYERS 30.00/M
$20+ BUYERS 10.00/M
$50+ BUYERS 20.00/M
$80+ BUYERS 25.00/M
1 Month Hotline 25.00/M
3 Month Hotline 20.00/M
6 Month Hotline 15.00/M
Age 15.00/M
Childs Age Range 15.00/M
Demographic
ETHNICITY 15.00/M
GENDER OF CHILD 15.00/M
Gender/Sex 10.00/M
INCOME RANGE 15.00/M
LIFESTYLE SELECT 15.00/M
Multi Buyer 10.00/M
New To File Buyer 10.00/M
Payment Method 10.00/M
Presence of Child 15.00/M
Product 20.00/M
SCF 5.00/M
State 5.00/M
Zip 5.00/M
Zip +4 No charge
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $90
GENDER PROFILE
Male: 10%
Female: 90%
AVERAGE INCOME
Dollar: $72,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 8 /M
EXCHANGES
Please inquire.
KEY CODING
Please Inquire about Key Coding
ADDRESSING
DMA SUPPRESS NO CHARGE
EMAIL 50.00/F
Manual Zip Set Up Fee 50.00/F
NTH NAME NO CHARGE
RUN CHARGE 8.00/M
OTHER RECOMMENDED LISTS    
PROFILE    
Age   (15.00/M)
18-24 95,417
25-34 302,476
35-44 435,735
45-54 601,358
55-64 856,478
65-74 805,219
75+ 589,702

INCOME RANGE   (15.00/M)
Under-15000 260,961
15000-19999 116,597
20000-24999 161,675
25000-29999 176,657
30000-34999 237,404
35000-39999 223,911
40000-44999 281,191
45000-49999 240,900
50000-54999 221,294
55000-59999 218,481
60000-64999 225,653
65000-74999 350,654
75000-99999 533,062
100000-149999 366,794
150000-174999 81,589
175000-199999 48,132
200000-249999 41,012
250000+ 31,554

Multi Buyer   (10.00/M)
12mo - Home Product Buyers 994,000
12mo - Fashion Product Buyers 814,000

Product   (20.00/M)
Collectilbes/Decoratives 197,840
Child Products 131,395
Electronics 207,206
Fashion/Jewelry 670,119
Home/Furnishings/Kitchen 901,593
Fitness/Health 67,901
Plus size 390,549
Housewares 7,765
Furniture 253,199
Kitchen 308,074
Linen/Textiles 412,379
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Orders and Counts IMSorders@imsdm.com
Heather Mateus heather.mateus@imsdm.com
= Primary contact
 
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