Close Menu
Open Menu

Data Cards

resources
Refine search | New Search Request More Information | Print | Email

Colony Brands - Buyer Masterfile Enhanced

Colony Brands - Buyer Masterfile Enhanced is a database of 16 consumer catalogs that provide you with millions of productive shoppers to select. These catalog and internet buyers have an average age of 56 with an average income of $72,000. Their average purchase is $90+.
SEGMENTSPRICE
2,413,913   TOTAL UNIVERSE / BASE RATE $100.00/M
1,526,697   12 Month Buyers + $10.00/M
1,215,979   6 Month Buyers + $15.00/M
960,517   3 Month Buyers + $20.00/M
175,357   1 Month Buyers
  Fundraiser, Publisher, And Insurance Offers $75.00/M


DESCRIPTION

Colony Brands - Buyer Masterfile Enhanced is a database that provides an attractive universe of catalog and internet buyers with an average age of 56 with an average income of $72,000.  Their average purchase is $90+ these shoppers are ready to buy.  In additon to having catalog purchase product selections, The Colony Brands Masterfile is enhanced with demographic, lifestyle, and ethnic selections to effectivley target your customer.

The Colony Brands Enhanced Masterfile buyers are proven responsive to: home furnishings, food, cosmetics, children's, fashion, gift, collectible, jewelry, book/CD/tape/video clubs, credit card, insurance, horticulture, general merchandise, fundraising and publishing offers.

 

 

Colony Brands portfolio of catalogs includes:

Home Brands: Montgomery Ward, Seventh Avenue, Ginny's, Country Door,Harriet Carter

Fashion Brands: Monroe & Main, Ashro, Midnight Velvet, Beauty Boutique, Carol Wright

Gourmet Food Gift Brands: Swiss Colony, Wisconsin Cheeseman, Tender Filet.

Personal Care Brands: Dr Leonards, Healthy Living, Essentials

 

Usage as of 07/01/25:

Apparel
Discount -Rewards Clubs
Fundraising
Health
Home
Home Improvement
Insurance 
Publishing
Supplements
Warranty 
ADDITIONAL NOTES

$500 minimum on Reuse orders
USAGE

Beauty Boutique
Brylane Home
Carol Wright Gifts
Catherines
Credit One Bank
Dallas Morning News The
Discover
Dr Leonard's Healthcare
Endurance Warranty Services LLC
Glassroots Marketing
Go Health
Harriet Carter Gifts
Healthy Living
Highlights for Children
Jitterbug
LTD Commodities
Life Line Screening of America
M & M Bedding
My Health Angel
Optum AARP
Progrexion
Quote Velocity
SmartEnergy
Starcrest of California
Time For Me Amerimark
Town & Country Corporation
Woman Within
ID NUMBER
NextMark 307907
Manager
UNIVERSE
2,413,913
LIST TYPE
Consumer
 		 Mailing List
SOURCE
Catalog, Direct mail sold
LIST MAINTENANCE
Counts through 01/30/2026
Last update 02/19/2026
Next update 03/04/2026
SELECTS
$100+ BUYERS 30.00/M
$20+ BUYERS 10.00/M
$50+ BUYERS 20.00/M
$80+ BUYERS 25.00/M
1 Month Hotline 25.00/M
3 Month Hotline 20.00/M
6 Month Hotline 15.00/M
Age 15.00/M
Childs Age Range 15.00/M
Demographic
ETHNICITY 15.00/M
GENDER OF CHILD 15.00/M
Gender/Sex 10.00/M
INCOME RANGE 15.00/M
LIFESTYLE SELECT 15.00/M
Multi Buyer 10.00/M
New To File Buyer 10.00/M
Payment Method 10.00/M
Presence of Child 15.00/M
Product 20.00/M
SCF 5.00/M
State 5.00/M
Zip 5.00/M
Zip +4 No charge
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $90
GENDER PROFILE
Male: 10%
Female: 90%
AVERAGE INCOME
Dollar: $72,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 8 /M
EXCHANGES
Please inquire.
KEY CODING
Please Inquire about Key Coding
ADDRESSING
DMA SUPPRESS NO CHARGE
EMAIL 50.00/F
Manual Zip Set Up Fee 50.00/F
NTH NAME NO CHARGE
RUN CHARGE 8.00/M
OTHER RECOMMENDED LISTS    
PROFILE    
Age   (15.00/M)
18-24 655
25-34 5,380
35-44 20,263
45-54 65,237
55-64 185,903
65-74 373,231
75+ 555,848

INCOME RANGE   (15.00/M)
Less than $15,000 88,953
$15,000-$19,999 78,998
$20,000-$29,999 119,832
$30,000-$39,999 128,034
$40,000-$49,999 127,064
$50,000-$59,999 37,379
$60,000-$69,999 86,684
$70,000-$79,999 148,986
$80,000-$89,999 49,129
$90,000-$99,999 121,596
$100,000+ 338,340
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Orders and Counts IMSorders@imsdm.com
Heather Mateus heather.mateus@imsdm.com
= Primary contact
 
mailing lists powered by Mailing Lists powered by NextMark