Wiland Direct members can apply their models to Colony Brands Buyer names to connect with their ideal customer type for the highest rate of response.  This opportunity is open to any participant in the Wiland Direct Database.

Names selected from a client's model will be net of the client's housefile as well as any other prospect names selected at Wiland, allowing for incremental names to be applied in the merge.

Colony Brands Buyers - Wiland Direct Modeled File offers a large assortment of unique gifts, home essentials, garden accessories, seasonal themed merchandise.  Highly responsive consumers shop from a huge variety of value items that add style, charm and uniqueness to their homes.  Colony Brands broad selection of value priced merchandise and customer focus have propelled the growth of loyal customers.

Usage indicates that Colony Brands will work well for mailers in the following categories: gift, apparel, general merchandise, health & personal care, travel, consumer book offers, home decor, multiple fundraisers, solutions, gadgets and more targeting this enthusiastic buying group.

Wiland Models Available Include:

Best Donor, Comprehensive response, comprehensive correlation, acquisition response, core revenue response, long-term value and source composite.

Scoring Fee is $35/M or $500/F if quantity is less than 15,000 names.

Usage as of 07/01/25:

Fundraising

Publishing