Close Menu

Data Cards

resources
Refine search | New Search Request More Information | Print | Email

Carol Wright Buyers

Carol Wright reaches a mature, mail-responsive audience that has purchased from the wide selection of home, apparel and health products found in Carol Wright's exclusive catalog. These individuals enjoy the convenience of direct mail and have come to rely on a varied mix of quality items for their home and for their health.
SEGMENTSPRICE
  TOTAL UNIVERSE / BASE RATE $0.00/M
16,456   1 Month + $20.00/M
54,988   3 Month
78,543   6 Month
154,578   12 Month


DESCRIPTION

Carol Wright reaches a mature, mail-responsive audience that has purchased from the wide selection of home, apparel and health products found in Carol Wright's exclusive catalog. These individuals enjoy the convenience of direct mail and have come to rely on a varied mix of quality items for their home and for their health.

 

Product selects available include Apparel, Shoes, Automotive, Electrical Appliances, Bed And Bath, Gardening, Health, Beauty, Kitchen, Pets, Jewelry.

 

Demographics:

Average age: 74

Average Income: $50,000

 

Carol Wright is part of the Colony Brands portfolio of catalogs that include:

Home Brands: Montgomery Ward, Seventh Avenue, Ginnys, Through The Country Door, Harriet Carter

Fashion Brands: Monroe & Main, Ashro, Midnight Velvet, Beauty Boutique, Carol Wright

Gourmet Food Gift Brands: Swiss Colony, Wisconsin Cheeseman, Tender Filet

Personal Care Brands: Dr Leonards, Healthy Living, Essentials

 

 

Usage as of 04/01/25:

Insurance Mailer

Adaptive Health

Bakers Best Health Products

Auto Warranty Mailer

Children's Hospital Los Angeles

Disabled American Vets

Dream Products

Easy Comforts

Endurance Warranty Services LLC

Evercare Protection

Healthy Directions LLC

Homorary Group LLC

Medicare Mailer

Los Angeles Mission

Massey Shoe

Meals on Wheels Co-op

Miles Kimball

Newport One

Operation Smile

Insurance Mailer

Quote Velocity

RKD Animal Welfare Consortium (FRMLY Humane Society Consortium)

Roamans Direct

Salesian Missions

SmartEnergy

Starcrest

Stoneberry

Walter Drake

Wellspring

Woman Within

 



ADDITIONAL NOTES

$500 minimum on Reuse orders

ID NUMBER
NextMark 621342
Manager
UNIVERSE
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct mail sold
LIST MAINTENANCE
Counts through 06/02/2025
Last update 06/11/2025
Next update 07/07/2025
SELECTS
$100+ Buyers 30.00/M
$20+ 10.00/M
$50+ Buyers 20.00/M
$80+ Buyers 25.00/M
Age 15.00/M
Ethnicity 15.00/M
Gender 10.00/M
Income 15.00/M
Lifestyle 15.00/M
Multi Buyer 10.00/M
New to File Buyer 10.00/M
Payment Method 10.00/M
Product 20.00/M
SCF 5.00/M
State 5.00/M
Zip 5.00/M
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $55
GENDER PROFILE
Male: 20%
Female: 78%
AVERAGE INCOME
Dollar: $50,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 8 /M
EXCHANGES
Please inquire.
KEY CODING
Key Coding is not available
ADDRESSING
Delivery Fee 75.00/F
OTHER RECOMMENDED LISTS    
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Orders and Counts IMSorders@imsdm.com
Heather Mateus heather.mateus@imsdm.com
= Primary contact