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Dr Leonard's Healthcare Buyers

Dr. Leonard's, the nation's leading discount healthcare catalog, reaches a mature, mail-responsive audience that has purchased from the wide selection of healthcare, personal care and home accessory products found in Dr. Leonard's exclusive catalog. These individuals enjoy the convenience of direct mail and have come to rely on a varied mix of quality items for their health and for their homes.
SEGMENTSPRICE
  TOTAL UNIVERSE / BASE RATE $100.00/M
11,678   1 Month + $20.00/M
39,684   3 Months + $15.00/M
78,390   6 Months + $10.00/M
148,740   12 Months
  FUNDRAISER, PUBLISHER, AND INSURANCE OFFERS $75.00/M


DESCRIPTION

Dr. Leonard's, the nation's leading discount healthcare catalog, reaches a mature, mail-responsive audience that has purchased from the wide selection of healthcare, personal care and home accessory products found in Dr. Leonard's exclusive catalog. These individuals enjoy the convenience of direct mail and have come to rely on a varied mix of quality items for their health and for their homes.

 

AVERAGE AGE: 74

AVERAGE INCOME: $45,000


PRODUCT SELECTS:
APPAREL, SHOES, BED AND BATH, GENERAL HEALTH AIDS, GARDENING, HEALTH/BEAUTY, KITCHEN, EXERCISE

 

20% COMMISSION TO RECOGNIZED BROKERS

 

Dr Leonards is part of the Colony Brands portfolio of catalogs that include:

Home Brands: Montgomery Ward, Seventh Avenue, Ginnys, Through The Country Door, Harriet Carter

Fashion Brands: Monroe & Main, Ashro, Midnight Velvet, Beauty Boutique, Carol Wright

Gourmet Food Gift Brands: Swiss Colony, Wisconsin Cheeseman, Tender Filet

Personal Care Brands: Dr Leonards, Healthy Living, Essentials

 

 

Usage as of 07/01/25:

Apparel
Cosmetics
Fundraising
Gifts
Health 
Home
Home Improvement
Insurance 
Supplements
Warranty 



ADDITIONAL NOTES

$500 minimum on Reuse orders

ID NUMBER
NextMark 621343
Manager
UNIVERSE
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct mail sold
LIST MAINTENANCE
Counts through 06/30/2025
Last update 07/17/2025
Next update 08/08/2025
SELECTS
$100+ Buyers 30.00/M
$20+ Buyers 10.00/M
$50+ Buyers 20.00/M
$80+ Buyers 25.00/M
Age 15.00/M
Ethnicity 15.00/M
Gender 10.00/M
Income 15.00/M
Lifestyle 15.00/M
Multi Buyer 10.00/M
New to File Buyer 10.00/M
Payment Method 10.00/M
Product 20.00/M
SCF 5.00/M
State 5.00/M
Zip 5.00/M
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $52
GENDER PROFILE
Male: 25%
Female: 72%
AVERAGE INCOME
Dollar: $50,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 8 /M
EXCHANGES
Please inquire.
KEY CODING
Key Coding is not available
ADDRESSING
Delivery Fee 75.00/F
OTHER RECOMMENDED LISTS    
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Orders and Counts IMSorders@imsdm.com
Heather Mateus heather.mateus@imsdm.com
= Primary contact