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Harriet Carter

Since 1958, Harriet Carter has been a premier provider of distinctive gifts and helpful products for the home and garden. These mature consumers like to shop in one place for a large selection of products for organizing their life such as household gadgets, problem solvers and unique gifts.
SEGMENTSPRICE
  TOTAL UNIVERSE / BASE RATE $100.00/M
8,411   1 Month + $20.00/M
28,375   3 Month + $15.00/M
47,840   6 Month + $10.00/M
97,082   12 Month
  FUNDRAISER, PUBLISHER, AND INSURANCE OFFERS $75.00/M


DESCRIPTION

Since 1958, Harriet Carter has been a premier provider of distinctive gifts and helpful products for the home and garden. Product categories include household helpers, organize/storage, home decor, kitchen, bed, bath, apparel, games/toys, personalized gifts, sports license, collectibles, health, lawn & garden, and pet.

 

Demographics

-Average Age: 74

-Average HHI: $47,000

-76% Female / 20% Male

 

Harriet Carter is part of the Colony Brands portfolio of catalogs that include:

Home Brands: Montgomery Ward, Seventh Avenue, Ginnys, Through The Country Door, Harriet Carter

Fashion Brands: Monroe & Main, Ashro, Midnight Velvet, Beauty Boutique, Carol Wright

Gourmet Food Gift Brands: Swiss Colony, Wisconsin Cheeseman, Tender Filet

Personal Care Brands: Dr Leonards, Healthy Living, Essentials

 

Usage as of 07/01/25:

APPAREL

COLLECTIBLES

FUNDRAISING
FURNITURE
GARDEN
GENERAL MERCHANDISE
GIFTS

HEALTH
HOME
HOME IMPROVEMENT
INSURANCE 
PUBLISHING

WARRANTY

 

 
ADDITIONAL NOTES

$500 minimum on Reuse orders
ID NUMBER
NextMark 621598
Manager
UNIVERSE
LIST TYPE
Consumer
 		 Mailing List
SOURCE
Direct mail sold
LIST MAINTENANCE
Counts through 11/28/2025
Last update 12/19/2025
Next update 01/08/2026
SELECTS
$100+ Buyers 30.00/M
$20+ 10.00/M
$50+ Buyers 20.00/M
$80+ Buyers 25.00/M
Age 15.00/M
Ethnicity 15.00/M
Gender 10.00/M
Income 15.00/M
Lifestyle 15.00/M
Multi Buyer 10.00/M
New to File Buyer 10.00/M
Payment Method 10.00/M
Product 20.00/M
SCF 5.00/M
State 5.00/M
Zip 5.00/M
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $46
GENDER PROFILE
Male: 20%
Female: 76%
AVERAGE INCOME
Dollar: $50,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 8 /M
EXCHANGES
Please inquire.
KEY CODING
Key Coding is not available
ADDRESSING
Delivery Fee 75.00/F
OTHER RECOMMENDED LISTS    
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Orders and Counts IMSorders@imsdm.com
Heather Mateus heather.mateus@imsdm.com
= Primary contact
 
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