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Harriet Carter

Since 1958, Harriet Carter has been a premier provider of distinctive gifts and helpful products for the home and garden. These mature consumers like to shop in one place for a large selection of products for organizing their life such as household gadgets, problem solvers and unique gifts.
SEGMENTSPRICE
  TOTAL UNIVERSE / BASE RATE $100.00/M
6,439   1 Month + $20.00/M
25,657   3 Month + $15.00/M
62,231   6 Month
106,151   12 Month


DESCRIPTION

Since 1958, Harriet Carter has been a premier provider of distinctive gifts and helpful products for the home and garden. Product categories include household helpers, organize/storage, home decor, kitchen, bed, bath, apparel, games/toys, personalized gifts, sports license, collectibles, health, lawn & garden, and pet.

 

Demographics

-Average Age: 74

-Average HHI: $50,000

-76% Female / 20% Male

 

Harriet Carter is part of the Colony Brands portfolio of catalogs that include:

Home Brands: Montgomery Ward, Seventh Avenue, Ginnys, Through The Country Door, Harriet Carter

Fashion Brands: Monroe & Main, Ashro, Midnight Velvet, Beauty Boutique, Carol Wright

Gourmet Food Gift Brands: Swiss Colony, Wisconsin Cheeseman, Tender Filet

Personal Care Brands: Dr Leonards, Healthy Living, Essentials

 

Usage as of 04/01/24:

AAA
Boston Rescue Mission
Brylane Home
Catherines
City Mission Ministries
Consortium of Food Banks
Endurance Warranty Services LLC
Fred Hutchinson Cancer Research Center
Meals on Wheels Co-op
Miles Kimball
NCI Cancer Centers
Newport One
North Texas Food Bank
Insurance Mailer
Rescue Missions
RKD AD Food Bank Consortium
RKD Animal Welfare Consortium (FRMLY Humane Society Consortium)
Roamans Direct
Woman Within

 

 



ADDITIONAL NOTES

$500 minimum on Reuse orders

ID NUMBER
NextMark 621598
Manager
UNIVERSE
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct mail sold
LIST MAINTENANCE
Counts through 06/02/2025
Last update 06/11/2025
Next update 07/07/2025
SELECTS
$100+ Buyers 30.00/M
$20+ 10.00/M
$50+ Buyers 20.00/M
$80+ Buyers 25.00/M
Age 15.00/M
Ethnicity 15.00/M
Gender 10.00/M
Income 15.00/M
Lifestyle 15.00/M
Multi Buyer 10.00/M
New to File Buyer 10.00/M
Payment Method 10.00/M
Product 20.00/M
SCF 5.00/M
State 5.00/M
Zip 5.00/M
GEOGRAPHY
USA
UNIT OF SALE INFORMATION
Average: $46
GENDER PROFILE
Male: 20%
Female: 76%
AVERAGE INCOME
Dollar: $50,000
MINIMUM ORDER
Quantity: 5,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is allowed.
Floor: 85%
Min Qty: 50,000
Run Charges: $ 8 /M
EXCHANGES
Please inquire.
KEY CODING
Key Coding is not available
ADDRESSING
Delivery Fee 75.00/F
OTHER RECOMMENDED LISTS    
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Orders and Counts IMSorders@imsdm.com
Heather Mateus heather.mateus@imsdm.com
= Primary contact