The Amerimark Masterfile consists of the following titles: Beauty Boutique, Healthy Living, Essentials, Harriet Carter, Carol Wright, Dr Leonard's

Mature buyers of apparel, footwear, jewelry, health, beauty, personal care, organizational, and general merchandise. AmeriMark successfully markets several Direct Mail Sold (DMS) consumer catalogs satisfying the mature market with quality products at value prices. The catalogs mail monthly to mostly other DMS catalog buyer files. These exceptionally responsive buyers are available as a masterfile with enhancement selects, such as age & income, providing options for many types of offers.
 
Demographic Profile:
Avg Age 50+, Avg. Income $50K+

Amerimark Masterfile is part of the Colony Brands portfolio of catalogs that include:

Home Brands: Montgomery Ward, Seventh Avenue, Ginnys, Through The Country Door, Harriet Carter

Fashion Brands: Monroe & Main, Ashro, Midnight Velvet, Beauty Boutique, Carol Wright

Gourmet Food Gift Brands: Swiss Colony, Wisconsin Cheeseman, Tender Filet

Personal Care Brands: Dr Leonards, Healthy Living, Essentials

Usage as of 07/01/25:

Apparel
Discount Cards/Rewards Programs
Fundraising
Green/Environmental
Insurance
Supplements